Michael Bergin

Examiner
DISC Type : cs

Co-founder, Vice President at Higharc

Danville, California, United States

Overview

Michael Bergin is the Co-founder and VP of AI/Special Projects at Higharc, where he applies his expertise in generative design to the homebuilding industry. He previously led the generative design research group at Autodesk and holds a Master of Architecture from the University of California, Berkeley.

He is passionate about making high-quality home design accessible to people who cannot typically afford architectural services. His background includes a Bachelor of Fine Arts, indicating a strong creative foundation. Outside of work, he is busy with his four young children and renovating his mid-century home.

Unique fact: Michael was one of the few people in the world to bring generative design software to market during his tenure at Autodesk.

Personality Overview

Process Oriented

Unexpressive

Status Quo Seeker

Being observant comes to them naturally.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. They are thorough and always follow a systematic approach.

Topics They Care About

Homebuilding AI
Currently leads Higharc's AI and Special Projects division to transform the homebuilding industry through technology and make housing more affordable.
Generative Design
Has over a decade of experience, leading the generative design research group at Autodesk before co-founding Higharc, where it is a core technology.
Accessible Architecture
Driven by a long-held passion for using software to provide high-quality home designs to those without the means to hire an architect.

Media Appearances

Higharc raises $53M to revolutionize homebuilding process. Featured in BizJournals (Triangle Business Journal)

See Now

Podcast episode featuring Michael Bergin (Higharc) – Instagram Reel. Featured in Instagram

See Now

Work History

10-2024
Co-founder, Vice President at Higharc
8-2018 - 10-2024
Co-founder, VP Product at Higharc
4-2017 - 8-2018
Research Lead, AEC at Autodesk
1-2014 - 8-2018
Principal Research Scientist at Autodesk
1-2013 - 1-2014
Industry Marketing Lead at Autodesk

Education

2010 - 2012
Master of Architecture (M.Arch.) from University of California, Berkeley
2005 - 2008
BFA from University of Massachusetts Amherst

More Information

Social Presence :

Prographics :

Exp : 14 Location : Danville, California, United States Job Level : Leadership Designation : Co-founder, Vice President at Higharc
URL has been copied!

Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Ask them which other stakeholders would be important for this purchase decision
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't push them too hard to make fast decisions, give them time
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Michael

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Michael take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Michael

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.