Michael Bernoff

Doer
DISC Type : ds

President and Founder at Human Communications Institute

Scottsdale, Arizona, United States

Overview

Michael Bernoff is the best-selling author of "Average Sucks" and the founder of the Human Communications Institute. With over 20 years of experience as a keynote speaker, he empowers top executives and elite athletes to dismantle limiting beliefs and elevate their performance, guided by an unapologetically bold and impactful style.

Outside of his professional endeavors, Michael is a dedicated family man who draws inspiration from his experiences with his daughter, Maya. He has a passion for hockey and values the life lessons that can be learned from sports, such as those gained from a transformative experience at a hockey camp with an Olympic Gold Medalist.

Interesting fact: One of his greatest gifts was a hockey camp from his wife where he learned powerful mindset lessons from an Olympic Gold Medalist.

Personality Overview

Deliberate Doer

Strategic Planner

Risk-Accepting

Reading between the lines and seeing beyond your words comes naturally to them.  They might take some time to make their mind up but once they do, they don't change it easily. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Overcoming Mediocrity
As the author of "Average Sucks, " he is deeply focused on helping people and organizations break free from conventional thinking to achieve higher levels of success.
Effective Communication
Through his Human Communications Institute, he teaches practical skills on how to improve decisiveness and get oneself to take action.
Success Mindset
He frequently discusses how a person's mental setup, rather than talent or luck, is the key differentiator for achieving goals faster.

Media Appearances

Michael Bernoff – President & Founder of Human Communications Institute (Podcast Interview). Featured in Karagoldin.com

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Mindset, Sales and Business during Covid‑19 with Michael Bernoff – Founder of the Human Communications Institute (Podcast). Featured in FranchiseSecrets.com

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Michael 1‑on‑1 Moments | Human Communications Institute. Featured in Michael Bernoff Official Site

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Work History

1-2002
President and Founder at Human Communications Institute

Education

Michael has no verified education history

More Information

Social Presence :

Prographics :

Exp : 24 Location : Scottsdale, Arizona, United States Job Level : Leadership Designation : President and Founder at Human Communications Institute
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • During followups, use phone or text if needed, they should be fine
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Let them know of potential risks but suggest mitigation methods alongside

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Don't go over them unless you are left with no other option
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Michael

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Michael take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Michael

Personality Compatibility


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