Michael Bires

Collaborator
DISC Type : is

Director Product Line Thermal Management & HVAC Global Business Development, Sales & Int. Operations at AVL

Austria

Overview

Michael Bires, an engineering graduate, is the Director leading the Thermal Management & HVAC product line at AVL. He spearheads global business development and sales, specializing in holistic simulation and digital twins for vehicle thermal systems. He is a recognized expert and keynote speaker at international automotive industry events.

Michael openly values the importance of personal well-being and recovery as essential for high performance. He is dedicated to supporting his team and customers, emphasizing direct engagement and collaboration during his travels and business activities.

He was a keynote speaker at the European Hybrid and EV NVH Summit 2025, a key event for electric vehicle engineering.

Personality Overview

Example Driven

Good Listener

Appreciative

Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.  They are more likely to go for proven solutions. Win-win scenarios can appeal strongly to them.

Topics They Care About

Vehicle Thermal Systems
He leads this product line at AVL, focusing on its central role in vehicle performance, comfort, and addressing legislative changes like PFAS regulations.
EV & Hybrid NVH
As a keynote speaker at the European Hybrid and EV NVH Summit, he is an expert on Noise, Vibration, and Harshness challenges in electric vehicles.
Digital Twins & Simulation
He advocates for using virtual solutions and digital twins to shorten development cycles for complex thermal systems, from the initial concept to final production.

Media Appearances

Michael has no verified media appearances

Work History

1-2019
Director Product Line Thermal Management & HVAC Global Business Development, Sales & Int. Operations at AVL
6-2013 - 12-2018
Director of Sales and Marketing at AVL qpunkt GmbH
2011 - 2013
Head of branch / Managing Director at WEISS UMWELTTECHNIK GmbH
2008 - 2011
Head of Business Unit & Managing Director at LEONI

Education

Michael has no verified education history

More Information

Social Presence :

Prographics :

Exp : 18 Location : Austria Job Level : Mid-senior Designation : Director Product Line Thermal Management & HVAC Global Business Development, Sales & Int. Operations at AVL
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • If possible, involve their colleagues in the sales process
  • Take time to make them feel comfortable before getting to the main pitch
  • Summarize the key points at the end of the conversation

DONT's

  • Don’t give the impression of being unproven or risky
  • Don’t get into excessive details unless prompted
  • Avoid unnecessary confrontation if it arises incidentally

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Relationships can play a major role, followed by low risk and strong market validation.
  • Will you ever get a clear answer from Michael

  • They are not very direct, and unlikely to say no to your face.

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • They can take their time to make decisions, even if they are constantly involved and friendly.
  • Can Michael take some risk or not?

  • It is unlikely that they will take many risks.

You And Michael

Personality Compatibility


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