Michael Bratcher

Energizer
DISC Type : I

Vice President, Operational Transformation at Southern Glazer's Wine & Spirits

Miami-Fort Lauderdale Area, United States

Overview

Michael Bratcher is the Vice President of Operational Transformation at Southern Glazers Wine & Spirits, leveraging a background in production control and operations from his time at Chrysler and Amtrak. A graduate of Purdue University, he is described by colleagues as a goal-oriented, resourceful, and detail-oriented problem solver and team builder.

There is no publicly available information about Michaels personal life or hobbies outside of his professional affiliations.

While at Chrysler, Michael developed a Production Control organization that won the prestigious Shingo award for Lean Manufacturing.

Personality Overview

Imaginative

Informal

Full Of Energy

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They are friendly, approachable and love to make new connections. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Operational Transformation
His current role is centered on driving significant operational improvements and transformation within the nation's largest wine and spirits distributor.
Lean Manufacturing
He was instrumental in developing an organization at Chrysler that was awarded the Shingo Prize for excellence in lean manufacturing principles.
Supply Chain Logistics
[Predicted] His career across distribution, automotive, and transportation sectors suggests a strong focus on optimizing complex supply chains and logistics networks.

Media Appearances

Michael has no verified media appearances

Work History

3-2024
Vice President, Operational Transformation at Southern Glazer's Wine & Spirits
9-2020
Regional Vice President Of Operations at Southern Glazer's Wine & Spirits
10-2016 - 9-2020
Vice President of Operations at Southern Glazer's Wine & Spirits
1-2004 - 5-2009
Production Control Manager at Chrysler LLC
Manager, Car Maintenance at Amtrak

Education

1984 - 1988
Bachelor of Science from Purdue University

More Information

Social Presence :

Prographics :

Exp : 14 Location : Miami-Fort Lauderdale Area, United States Job Level : Senior Designation : Vice President, Operational Transformation at Southern Glazer's Wine & Spirits
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Share some stories about how you you have helped people in similar positions succeed
  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Speak enthusiastically with energy, maintain a clear and confident tone

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t be too formal, focus on building comfort and trust

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Michael

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Michael take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Michael

Personality Compatibility


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