Michael Brockman

Visionary
DISC Type : Ds

Business Development Consultant at No-company. (Self-employed.)

United Kingdom

Overview

Michael is a strategically minded commercial leader with extensive experience driving growth in competitive FMCG categories for both blue-chip and founder-led companies. His expertise covers P&L management, strategic business development, and category leadership, with a track record of managing major UK and international retail accounts.

Based on a recommendation, Michael generously volunteers his time in the classroom to support the learning and wellbeing of primary school children. Colleagues describe him as a great team player who is results-focused, strategic, passionate, and enthusiastic.

He has given his time to support a class of Year 6 primary school children in their learning.

Personality Overview

Early Adopter

Big Vision Person

Risk Tolerant

Reading between the lines and seeing beyond your words comes naturally to them.  They exhibit a rare combination of being result-oriented but patient at the same time. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

FMCG Growth Strategy
His entire career is focused on driving profitable and sustainable growth for FMCG brands in competitive UK and international markets like Australia.
Supporting SMEs
His current consulting work focuses on helping founder-led SMEs sharpen their commercial strategy and shape their go-to-market plans for sustainable development.
Retailer Partnerships
He has built success on forming trusted relationships with a diverse range of major retailers, including Tesco, Sainsbury's, John Lewis, and Boots.

Media Appearances

Michael has no verified media appearances

Work History

2026
Business Development Consultant at No-company. (Self-employed.)
2022 - 2025
Senior National Account Manager (Wholesale Channel) at Chilly's
2012 - 2022
Senior International Area Manager (Australia, New Zealand, South East Asia, Israel & Ireland) at Nelsons
2007 - 2011
National Account Controller (UK & Ireland Wholesale Channel) at Nelsons
2005 - 2007
Senior National Account Manager (Tesco & Sainsbury's) at Leathams Ltd

Education

Education details unavailable from King David High School

More Information

Social Presence :

Prographics :

Exp : 34 Location : United Kingdom Job Level : Senior Designation : Business Development Consultant at No-company. (Self-employed.)
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Use phrases like 'your team deserves', 'best in class' etc.
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • You can spend time on BANT (or other qualification methodology) but keep it to the point

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Don't go over them unless you are left with no other option
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Michael

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Michael take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Michael

Personality Compatibility


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