Oliver Morley-Fletcher in

Oliver Morley-Fletcher

Pioneer · DISC type sid
Product Advisor at Jeeves
📍 London, England, United Kingdom

Oliver is the CEO and Co-Founder of FruPro, a B2B platform transforming the fresh produce supply chain. With a background in management consulting and an ACA qualification, he is focused on reducing waste and improving margins. People who have worked with him describe him as hard-working and enthusiastic.

Outside of work, Oliver is an angel investor in startups focused on food, climate, and AI, particularly those with a social mission. He comes from a farming family, volunteers to support the food insecure, and shows a deep appreciation for the culture and resilience of the farming community.

At age 23, he was diagnosed with a serious heart condition and now lives with an implantable cardioverter-defibrillator (ICD).

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Experience
6 Years
Current Role
Product Advisor
Job Level
Leadership
Location
London, England, United Kingdom
Personality Overview

How Oliver shows up

Friendly But Fast
Driven But Considerate
Dynamic But Sincere

They have the unique ability to win both love and respect from their team (or outsiders) If they are convinced, they can become very strong champions for your product They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Priorities

Topics Oliver cares about

Supply Chain Modernization
His company, FruPro, is dedicated to digitizing the fresh produce industry to improve transparency, reduce waste, and strengthen margins for all stakeholders.
FinTech for Growers
He created "FruPay" to help growers get paid instantly and unlock better cash flow, addressing a critical pain point in the fresh produce industry.
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Career

Work history

4-2023 - 3-2024
Product Advisor
Jeeves
12-2022
CEO and Co-Founder
FruPro
7-2022
Member
London COO Roundtable
1-2022
Angel Investor
Self-employed
12-2020 - 12-2022
COO and Co-Founder
FruPro
In the press

Media appearances

Jeeves Product Advisory Council 2023. Featured in Jeeves (official website)
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Education
2018 - 2021
ACA
ICAEW
2016 - 2017
Master’s Degree
Cass Business School
Social presence
in
Behavioral profile

DISC profile (public)

s

Steadiness (S)

Steadiness (S) reflects the degree to which a person is likely to focus on cooperation, support and taking everyone along. Those scoring high tend to be consistent and calm.

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