Oliver Morley-Fletcher

Pioneer
DISC Type : sid

Product Advisor at Jeeves

London, England, United Kingdom

Overview

Oliver is the CEO and Co-Founder of FruPro, a B2B platform transforming the fresh produce supply chain. With a background in management consulting and an ACA qualification, he is focused on reducing waste and improving margins. People who have worked with him describe him as hard-working and enthusiastic.

Outside of work, Oliver is an angel investor in startups focused on food, climate, and AI, particularly those with a social mission. He comes from a farming family, volunteers to support the food insecure, and shows a deep appreciation for the culture and resilience of the farming community.

At age 23, he was diagnosed with a serious heart condition and now lives with an implantable cardioverter-defibrillator (ICD).

Personality Overview

Friendly But Fast

Driven But Considerate

Dynamic But Sincere

They have the unique ability to win both love and respect from their team (or outsiders)  If they are convinced, they can become very strong champions for your product They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Supply Chain Modernization
His company, FruPro, is dedicated to digitizing the fresh produce industry to improve transparency, reduce waste, and strengthen margins for all stakeholders.
FinTech for Growers
He created "FruPay" to help growers get paid instantly and unlock better cash flow, addressing a critical pain point in the fresh produce industry.
Social Impact Investing
His angel investments include a climate-positive spirits brand and a healthy snack company that fights child hunger, showing a focus on businesses with a positive impact.

Media Appearances

Jeeves Product Advisory Council 2023. Featured in Jeeves (official website)

See Now

Work History

4-2023 - 3-2024
Product Advisor at Jeeves
12-2022
CEO and Co-Founder at FruPro
7-2022
Member at London COO Roundtable
1-2022
Angel Investor at Self-employed
12-2020 - 12-2022
COO and Co-Founder at FruPro

Education

2018 - 2021
ACA from ICAEW
2016 - 2017
Master’s Degree from Cass Business School

More Information

Social Presence :

Prographics :

Exp : 6 Location : London, England, United Kingdom Job Level : Leadership Designation : Product Advisor at Jeeves
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Insights For Selling To Oliver

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • During followups, use calls or text if needed, they should be fine
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t be very informal during the early interactions even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Oliver is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Oliver

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Oliver move?

  • They are generally fast movers and can take quick decisions
  • Can Oliver take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Oliver

Personality Compatibility


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