Michael Brown

Judge
DISC Type : Dc

Senior Partnership Manager at Siren Group

Chelsea, Quebec, Canada

Overview

Michael is a Senior Partnership Manager at Siren Group, specializing in performance-based marketing and client growth strategy. He has a background in managing multimillion-dollar accounts and developing scalable partnership strategies. People who have worked with him describe him as strong, attentive, and customer-first.

Outside of work, Michael is a dedicated competitive cyclist, currently training for a Gravel World Cup qualifying event. He is also deeply passionate about environmental and social causes, holding a fellowship from Climatebase and having previously developed an ESG framework aligned with UN goals.

Interesting fact: Michael directly applies the discipline and goal-driven mindset he developed as an elite cyclist to his marketing and business career.

Personality Overview

Fast But Wary

Features Driven

Generally Skeptic

They are not always relationship oriented.  They prefer to be the ones controlling the conversation or defining the terms. They like to move fast and expect the same from others.

Topics They Care About

Performance Marketing
His expertise lies in performance-based marketing, focusing on high-volume lead generation, CPL stability, and improving lead quality for enterprise clients in the home services sector.
ESG & Sustainability
He recently earned a fellowship from Climatebase and previously created the ESG framework for a former employer. He actively posts about brands supporting communities affected by climate change.
Competitive Cycling
A former elite cyclist, he connects the dedication and goal-oriented nature of the sport to being a successful employee and trains in harsh conditions for events.

Media Appearances

Michael has no verified media appearances

Work History

5-2023
Senior Partnership Manager at Siren Group
4-2022 - 11-2022
HR & Sustainability Advisor at Leads.io
1-2020 - 4-2022
Account Executive at Social Blue
4-2019 - 11-2019
Business Development Coordinator at Kin + Carta
10-2018 - 4-2019
Business Development Executive at Dig-In Box

Education

2008 - 2010
Diploma from Exercise Teaching Academy
2001 - 2007
High School from Michael Mount Waldorf School

More Information

Social Presence :

Prographics :

Exp : 6 Location : Chelsea, Quebec, Canada Job Level : Middle Designation : Senior Partnership Manager at Siren Group
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Objectively showcase the impact that your product creates
  • Refer to testimonials from well-known industry leaders

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Michael

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Michael take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Michael

Personality Compatibility


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