Michael Burdick

Questioner
DISC Type : c

Founder, Chief Strategy Officer & Interim CFO at Paro.ai

Greater Chicago Area, United States

Overview

Michael has no verified overview

Personality Overview

Value Seeker

Cautious & Analytical

Not Easily Convinced

They are more likely than others to negotiate on pricing and terms.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to fully evaluate every situation.

Topics They Care About

Michael has no verified topics they care about

Media Appearances

Michael has no verified media appearances

Work History

1-2021
Founder, Chief Strategy Officer & Interim CFO at Paro.ai
9-2015 - 1-2021
Founder & CEO at Paro.ai
11-2014 - 8-2015
Founder in Residence at Roniin
9-2013 - 6-2015
MBA at Kellogg School of Management
8-2012 - 2-2014
COO at Landmines

Education

2013 - 2015
Education details unavailable from Northwestern University - Kellogg School of Management
Bachelor of Science (B.S.) from Duke University

More Information

Social Presence :

Prographics :

Exp : 13 Location : Greater Chicago Area, United States Job Level : Leadership Designation : Founder, Chief Strategy Officer & Interim CFO at Paro.ai
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Michael

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Michael take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Michael

Personality Compatibility


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