Michael Cacossa in

Michael Cacossa

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Director, Strategic Sales, Mid Atlantic at SHI International Corp.
📍 Charlotte, North Carolina, United States

Michael is a seasoned sales and technology executive, currently serving as the Director of Strategic Sales for the Mid-Atlantic at SHI International Corp. His career includes leadership roles at Apple and IBM, focusing on go-to-market strategies and driving revenue growth. He has pursued executive development at both The Wharton School and Harvard Business School.

Peers and colleagues describe him as a well-respected, insightful, and strategic sales leader with a talent for forging lasting relationships and delivering bottom-line results.

He has unique experience in sensory branding and experiential marketing from his time as a GM and VP at Muzak.

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Current Role
Director, Strategic Sales, Mid Atlantic
Job Level
Mid-senior
Location
Charlotte, North Carolina, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Michael cares about

Sales Leadership
His career is defined by sales leadership roles at major tech companies like SHI, IBM, and Apple, where he has consistently driven results.
Go-to-Market Strategy
He explicitly notes his experience in developing and executing go-to-market strategies across direct, OEM, and channel teams.
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Career

Work history

Director, Strategic Sales, Mid Atlantic
SHI International Corp.
Data, Analytics, and Automation Sales Leader
IBM
Business Unit Executive, CuF, US
IBM
Business Unit Executive, CuF, US
IBM
GM and VP, Vertical Market Segments; US Theatre
Muzak
In the press

Media appearances

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Education
Leadership & Exec Development
The Wharton School
Leadership & Exec Development
Harvard Business School
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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