Michael Cacossa in

Michael Cacossa

Examiner · DISC type sc
Director, Strategic Sales, Mid Atlantic at SHI International Corp.
📍 Charlotte, North Carolina, United States

Michael is a seasoned sales and technology executive, currently serving as the Director of Strategic Sales for the Mid-Atlantic at SHI International Corp. His career includes leadership roles at Apple and IBM, focusing on go-to-market strategies and driving revenue growth. He has pursued executive development at both The Wharton School and Harvard Business School.

Peers and colleagues describe him as a well-respected, insightful, and strategic sales leader with a talent for forging lasting relationships and delivering bottom-line results.

He has unique experience in sensory branding and experiential marketing from his time as a GM and VP at Muzak.

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Current Role
Director, Strategic Sales, Mid Atlantic
Job Level
Mid-senior
Location
Charlotte, North Carolina, United States
Personality Overview

How Michael shows up

Overcautious
Process Oriented
Late Adopter

The only way to convince them is by showing them examples and ample proof. Being observant comes to them naturally. They do not like taking risks at all and go for proven options in the end.

Priorities

Topics Michael cares about

Sales Leadership
His career is defined by sales leadership roles at major tech companies like SHI, IBM, and Apple, where he has consistently driven results.
Go-to-Market Strategy
He explicitly notes his experience in developing and executing go-to-market strategies across direct, OEM, and channel teams.
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Career

Work history

Director, Strategic Sales, Mid Atlantic
SHI International Corp.
Data, Analytics, and Automation Sales Leader
IBM
Business Unit Executive, CuF, US
IBM
Business Unit Executive, CuF, US
IBM
GM and VP, Vertical Market Segments; US Theatre
Muzak
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
Leadership & Exec Development
The Wharton School
Leadership & Exec Development
Harvard Business School
Social presence
in
Behavioral profile

DISC profile (public)

s

Steadiness (S)

Steadiness (S) reflects the degree to which a person is likely to focus on cooperation, support and taking everyone along. Those scoring high tend to be consistent and calm.

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