Michael Cousin

Commander
DISC Type : D

Internal Communications Strategist at Idaho National Laboratory

Idaho Falls, Idaho, United States

Overview

Michael is a Strategic Communications Leader at Idaho National Laboratory, where he specializes in shaping narratives around complex organizational change, AI, and strategic priorities. With an MBA and a focus on internal communications, people who have worked with him describe him as sharp, creative, and detail-oriented.

Outside of his primary role, Michael is deeply involved in his community, serving in an elected governance position as a Member of the Board of Directors for the Iona Bonneville Sewer District. This role involves public accountability, stakeholder alignment, and navigating regulatory requirements.

Unique fact: He holds an elected office with responsibility for oversight and governance of a local public utility.

Personality Overview

Very Quick

Impact-Driven

Strong-Willed

They are not focused on building rapport and relationships.  More than the product, they care about the effectiveness of the product. They like to be in a position where they can control the conversation and terms.

Topics They Care About

AI in Communications
His professional focus includes AI's role in organizational decision-making, and he recently attended the Ragan AI Horizons conference to gain further insights.
Organizational Change
His work for over a decade has focused on helping teams make sense of complex initiatives and clarifying messages around significant organizational shifts.
Internal Communications Strategy
As a strategist at Idaho National Laboratory, he leads internal communications in a highly technical environment, advising leaders on messaging, tone, and timing.

Media Appearances

Michael has no verified media appearances

Work History

8-2022
Internal Communications Strategist at Idaho National Laboratory
8-2020 - 6-2025
Realtor (Inactive) at Evolv Brokerage
1-2020 - 8-2022
Communications Consultant at Cousin Enterprizes
1-2019 - 2-2020
Financial Services Advisor (Regulated Environment) at NYLIFE Securities LLC
6-2018 - 2-2020
Agent at New York Life Insurance Company

Education

2006 - 2009
Bachelor of Arts (B.A.) from Brigham Young University - Idaho
2017 - 2026
Master of Business Administration - MBA from Western Governors University

More Information

Social Presence :

Prographics :

Exp : 15 Location : Idaho Falls, Idaho, United States Job Level : Junior Designation : Internal Communications Strategist at Idaho National Laboratory
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Objectively showcase the impact that your product creates
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Michael

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • They can take decisions very fast if you manage to convince them.
  • Can Michael take some risk or not?

  • The risks don’t matter much to them.

You And Michael

Personality Compatibility


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