Michael Esposito

Collaborator
DISC Type : is

Principal at Crossover Strategies Inc.

San Diego, California, United States

Overview

Michael Esposito is the Principal at Crossover Strategies Inc. , where he specializes in transitioning successful DTC and Amazon brands into brick-and-mortar retail environments. A graduate of The University of North Carolina at Chapel Hill, he is described by others as diligent with a gift for disrupting the status quo.

He is passionate about making connections within his industry, offering introductions and advice to help other businesses grow. Michael follows publications like The Wall Street Journal and maintains a strong connection with his alma mater.

Unique fact: Michael champions a strategy of bootstrapping brands into retail by focusing first on independent "mom & pop" stores.

Personality Overview

Example Driven

Consensus Builder

Good Listener

Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.  Scenarios where both sides can come out as winners appeal to them greatly. They are more likely to opt for solutions that are proven in the market.

Topics They Care About

DTC Retail Expansion
His entire professional focus is on creating and executing plans for digitally-native brands to enter and succeed in physical retail stores.
Wholesale Strategy
He advises brands on targeting the right customers, planning for key trade shows, and establishing a presence with independent retailers as a growth strategy.
In-Store Technology
He shows interest in new retail technologies, such as in-store ad screens, and questions how retailers are tracking the performance and utilization of these innovations.

Media Appearances

Michael has no verified media appearances

Work History

10-2024
Principal at Crossover Strategies Inc.
4-2024
Strategic Advisor at MOSAIC Advisory Partners
6-2021 - 10-2024
Director - Brick & Mortar Retail at Thrasio
4-2020 - 5-2021
Senior Manager - Wholesale at Thrasio
10-2018 - 12-2019
Senior Manager of Enterprise Business at Lovepop

Education

2008 - 2012
Bachelor of Science (BS) from The University of North Carolina at Chapel Hill

More Information

Social Presence :

Prographics :

Exp : 11 Location : San Diego, California, United States Job Level : Mid-senior Designation : Principal at Crossover Strategies Inc.
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • When asking them questions, sound relatable and informal
  • Show them how they look good by making this decision
  • Be visibly appreciative of their actions during your interactions

DONT's

  • Don’t get into excessive details unless prompted
  • Don’t give the impression of being unproven or risky
  • Don’t push them to make decisions very fast, let them take their time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Relationships can play a major role, followed by low risk and strong market validation.
  • Will you ever get a clear answer from Michael

  • They are not very direct, and unlikely to say no to your face.

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • They can take their time to make decisions, even if they are constantly involved and friendly.
  • Can Michael take some risk or not?

  • It is unlikely that they will take many risks.

You And Michael

Personality Compatibility


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