Michael Fanucchi

Enthusiast
DISC Type : i

Director, Marketing Communications at Aerin Medical

San Francisco Bay Area, United States

Overview

An experienced marketing leader in the MedTech start-up space with a B. S. from California State University, Chico. He excels in branding, PR, and corporate communications, with a history of driving product sales and disease awareness. Colleagues consistently describe him as talented and passionate about the patient.

Based on his education and long career in Northern California, he likely follows Bay Area sports, such as the San Francisco 49ers and the Giants.

As employee #11 at Velano Vascular, he built the companys entire commercial strategy from a single asset to over one hundred, directing award-winning initiatives.

Personality Overview

Optimistic

Amiable & Agreeable

Consensus Focused

They tend to be agreeable by nature, so take their promises with a pinch of salt.
  Unlike D or C types, they are convinced more by stories and testimonials. They are more about building relationships than just cutting deals.

Topics They Care About

MedTech Start-ups
His career is defined by marketing leadership roles at multiple medical device start-ups, including Aerin Medical, Silk Road Medical, and Velano Vascular.
Patient-Centric Branding
He emphasizes a patient-centered approach, evident in his website redesigns and campaigns focused on disease awareness and "life changing therapy. "
Corporate Rebranding
Successfully spearheaded a complete corporate rebrand at Silk Road Medical, including a new logo, website, digital campaigns, and internal communications.

Media Appearances

Michael has no verified media appearances

Work History

3-2025
Director, Marketing Communications at Aerin Medical
2-2020 - 12-2024
Director, Marketing Communications & Downstream Marketing at Silk Road Medical, Inc.
9-2016 - 2-2020
Director of Marketing at Velano Vascular, Inc.
2-2015 - 9-2016
Associate Director, Sales & Marketing Operations at Neodyne Biosciences, Inc
10-2013 - 2-2015
Sr. Product Manager at Neodyne Biosciences, Inc

Education

B.S from California State University, Chico

More Information

Social Presence :

Prographics :

Exp : 15 Location : San Francisco Bay Area, United States Job Level : Mid-senior Designation : Director, Marketing Communications at Aerin Medical
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Compliment them about their personality if you get a chance
  • Refer to interesting customer testimonials and stress on great customer experience
  • Ask them how their day is going or exchange some other pleasantries

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Michael

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Michael take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Michael

Personality Compatibility


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