Michael Fashana

Pioneer
DISC Type : dis

Brand Partnerships, Multi-Platform Group at iHeartMedia

Seattle, Washington, United States

Overview

Michael has no verified overview

Personality Overview

Driven But Considerate

Friendly But Fast

Decisive But Friendly

If they are convinced, they can become very strong champions for your product  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Michael has no verified topics they care about

Media Appearances

Michael has no verified media appearances

Work History

11-2025
Brand Partnerships, Multi-Platform Group at iHeartMedia
3-2019 - 6-2025
Director of Sales 2060 Digital/Hubbard Broadcasting Seattle at 2060 Digital
1-2018 - 3-2019
Director of Regional/National Sales at Comcast Spotlight
6-2011 - 12-2017
Vice President/Director of Sales at CBS Corporation

Education

BA Communications from University of Washington

More Information

Social Presence :

Prographics :

Exp : 14 Location : Seattle, Washington, United States Job Level : N/A Designation : Brand Partnerships, Multi-Platform Group at iHeartMedia
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Showcase existing customers and use case-studies to grab their attention
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Michael

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • They are generally fast movers and can take quick decisions
  • Can Michael take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Michael

Personality Compatibility


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