Michael Friedman

Energizer
DISC Type : I

CEO & Chief Consultant at IndyNetPro

Indianapolis, Indiana, United States

Overview

Michael Friedman is the CEO and Chief Consultant at IndyNetPro, a digital marketing consultancy he leads. With over two decades of experience, he is a data-driven strategist specializing in lead generation, analytics, and SEO. Colleagues and clients consistently describe him as intelligent, strategic, creative, and analytical.

He holds an MBA from Indiana State Universitys Scott College of Business and a Master of Arts from the University of Hull. His professional interests include the intersection of marketing and technology, having followed companies like ExactTarget.

He has maintained successful consulting relationships with clients, such as First Databank (FDB), for over fifteen years.

Personality Overview

Enthusiastic

Imaginative

Big Picture Person

They are friendly, approachable and love to make new connections.  They are not always early adopters but can be pursuaded by leveraging strong relationships. They are always positive and upbeat, so take their promises with a pinch of salt.

Topics They Care About

Digital Marketing Strategy
As CEO of a digital marketing consultancy, he has a proven record of developing strategies across the entire marketing funnel, including SEO, SEM, and deep analytics analysis.
Business Growth
His career focuses on helping clients grow and scale their businesses, from identifying new opportunities at Conseco to leading his own successful consultancy.
Data-Driven Analytics
Described as a "data-driven, analytical thinker, " he has extensive experience in performance reporting and using deep analytics to inform strategy.

Media Appearances

Michael has no verified media appearances

Work History

2009
CEO & Chief Consultant at IndyNetPro
2004 - 2008
Senior Marketing Manager at First Databank (FDB) and Zynx Health
2001 - 2003
Analyst, Corporate Financial Reporting at Eli Lilly
1996 - 2001
Manager, Marketing at Conseco

Education

1999 - 2002
MBA from Indiana State University - Scott College of Business
1995 - 1996
MA from University of Hull

More Information

Social Presence :

Prographics :

Exp : 29 Location : Indianapolis, Indiana, United States Job Level : Leadership Designation : CEO & Chief Consultant at IndyNetPro
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Share some stories about how you you have helped people in similar positions succeed
  • Invite them for a lunch or a drink/coffee

DONT's

  • Avoid cutting into their flow
  • Don’t push them to make a decision too fast, let them get comfortable first
  • Avoid overloading them with too much detail

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Michael

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Michael take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Michael

Personality Compatibility


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