Michael Fulton
Login to view DISC.Michael Fulton is a digital and experience leader with over a decade in aviation before becoming Head of Digital Product at MECCA Brands. He drives business vision by leading teams to build engaging digital products, recently spearheading a major transformation. Colleagues describe him as dedicated, ambitious, and a fantastic problem solver.
Outside of his current role in the beauty industry, Michael maintains a strong interest in the aviation sector. His previous long-standing career and professional connections in that field, including companies like Boeing, Delta Air Lines, and United Airlines, indicate a lasting passion for airline technology and operations.
He led the implementation of an AI chatbot at MECCA that resulted in a 76% reduction in cart abandonment rates.
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