Alison Brown

Observer
DISC Type : ci

Head of Category at MECCA Brands

Greater Melbourne Area, Australia

Overview

Alison has no verified overview

Personality Overview

Curious

Assertive

Example Seeker

They ask a lot of questions and rely heavily on information and collaterals.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally strong communicators and are not easy to convince.

Topics They Care About

Alison has no verified topics they care about

Media Appearances

Alison has no verified media appearances

Work History

7-2025
Head of Category at MECCA Brands
11-2020 - 7-2025
Head of Customer Insights at MECCA Brands
6-2017 - 10-2020
General Manager at bU Australasia
4-2016 - 10-2020
Founder at The Alphabet Company
1-2012 - 2-2016
Category & Insights Director at L'Oréal

Education

1989 - 1993
BA Joint Honours from The University of Manchester

More Information

Social Presence :

Prographics :

Exp : N/A Location : Greater Melbourne Area, Australia Job Level : N/A Designation : Head of Category at MECCA Brands
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Insights For Selling To Alison

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Invite them for a social do but don’t rely solely on the relationship
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alison is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Alison

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Alison move?

  • They like to analyze well and then make their decisions.
  • Can Alison take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Alison

Personality Compatibility


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