Michael Gouka

Energizer
DISC Type : I

EMEA IT Director at Laboratoires Théa

Greater Barcelona Metropolitan Area, Spain

Overview

Michael is a senior IT leader with over 15 years of international experience, currently serving as the EMEA IT Director at Laboratoires Théa. He specializes in digital transformation, M&A, and IT governance, with a proven history of managing large, global teams across dozens of countries. Colleagues describe him as proactive, disciplined, and an excellent communicator.

A Dutch native, Michael has lived in Barcelona for the past 25 years and is fluent in Dutch, English, and Spanish. This long-term expatriate experience highlights his adaptability and deep understanding of working within diverse international environments, forming a core part of his personal and professional identity.

He once managed 44 local IT managers across 52 countries simultaneously in a previous role.

Personality Overview

Imaginative

Believer

Relationship Oriented

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They are really good at seeing what the long-term impacts of their decisions could be. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Global IT Governance
He is accountable for IT governance across 28 countries in his current role and has implemented global IT policies in past positions.
Digital Transformation
His profile highlights a proven track record of delivering large-scale, enterprise-wide digital transformation initiatives.
M&A Integration
Mergers and acquisitions are listed as a key area of experience and a specific skill in his professional headline.

Media Appearances

Michael has no verified media appearances

Work History

12-2022
EMEA IT Director at Laboratoires Théa
1-2021 - 12-2022
Global IT Service Director at Fluidra
1-2019 - 1-2021
IT Director Western Europe at Innovation Group Limited
11-2012 - 12-2018
Global IT Manager at Codorniu Group
2000 - 10-2012
IT Service Delivery Manager at Getronics

Education

1994 - 1998
System Engineer from Albeda College, the Netherlands
1990 - 1994
High School from Sint Jozef Mavo, The Netherlands

More Information

Social Presence :

Prographics :

Exp : 27 Location : Greater Barcelona Metropolitan Area, Spain Job Level : Mid-senior Designation : EMEA IT Director at Laboratoires Théa
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Share some stories about how you you have helped people in similar positions succeed
  • Talk anecdotally about the customer experience that your product offers

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Don’t assume a yes just because they have not said no
  • Don’t be excessively objective, be a storyteller

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Michael

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Michael take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Michael

Personality Compatibility


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