Michael Greenbaum

Enigma
DISC Type : cid

Chief Revenue Officer (CRO) at Baxter Planning

Miami Beach, Florida, United States

Overview

Michael is the Chief Revenue Officer at Baxter Planning, specializing in driving growth and value selling to C-level executives in Fortune 500 companies. With a background in Electrical and Computer Engineering from Wayne State University, he is adept at translating complex technologies like AI, Machine Learning, and SaaS into clear business solutions.

He is a hands-on leader who has founded his own company, MicroWorks, and held senior sales positions at major technology firms including Dassault Systèmes and Infor.

Personality Overview

Persuasive & Assertive

Friendly Yet Blunt

Fast Follower

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince. They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

Enterprise Sales Strategy
He is hiring for his team and emphasizes enjoying the "chess match" of enterprise sales to demonstrate unbeatable value beyond product features.
Revenue Growth
As a CRO and self-described top-producing executive, his career is focused on driving growth, developing new markets, and managing profit centers.
Service Supply Chain
His current role at Baxter Planning is focused on solving complex problems within the service supply chain sector.

Media Appearances

Michael G. – Chief Revenue Officer (CRO) at Baxter Planning. Featured in The Org

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Michael Greenbaum, Baxter Planning Systems Inc – Bloomberg News. Featured in Bloomberg

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Work History

9-2025
Chief Revenue Officer (CRO) at Baxter Planning
8-2019 - 9-2025
Vice President Sales, North America at AMCS Group
12-2012 - 8-2019
Senior Director Sales at Dassault Systèmes
11-2007 - 12-2012
Vice President Sales at Infor
4-2006 - 11-2007
President & Founder at MicroWorks

Education

Electrical and Computer Engineering from Wayne State University

More Information

Social Presence :

Prographics :

Exp : 29 Location : Miami Beach, Florida, United States Job Level : Leadership Designation : Chief Revenue Officer (CRO) at Baxter Planning
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary
  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."

DONT's

  • Avoid making offhand commitments, understand the root of their concerns first
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid long presentations and just 'high-level' value proposition, dive into the details

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Michael

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Michael take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Michael

Personality Compatibility


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