Michael Hoffman in

Michael Hoffman

Supporter · DISC type s
Founder at N2 Ecommerce
📍 New York, New York, United States

Michael is a results-driven ecommerce executive with over 20 years of experience scaling high-volume retail and DTC businesses. As the founder of N2 Ecommerce, he specializes in digital transformation, customer experience innovation, and operational optimization. He studied Business & Computer Science at Washington University in St. Louis. People often describe him as innovative, professional, and a strong leader.

Outside of his professional life, Michael is deeply passionate about ice hockey. He dedicates significant time to volunteering as a youth coach with Ice Hockey in Harlem, where he is considered a mentor. His commitment to the sport is demonstrated by his high-level coaching and officiating certifications.

He holds both a USA Hockey Level 5 Coach certification and a Level 4 Official certification.

Read the full overview →
Experience
18 Years
Current Role
Founder
Job Level
Leadership
Location
New York, New York, United States
Personality Overview

How Michael shows up

Procedural
Social Proof Driven
Thoughtful In Approach

They are unlikely to become strong champions as they don't prefer pushing other people. They usually go by the book, following all rules and procedures. They get along well with all people.

Priorities

Topics Michael cares about

DTC Brand Scaling
His career is focused on scaling high-volume retail and direct-to-consumer businesses, from startups to established brands, through strategic growth and digital expansion.
Customer Experience Strategy
A core theme in his work is modernizing the end-to-end customer journey, building CX roadmaps, and optimizing service design for luxury and high-growth brands.
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Career

Work history

12-2021
Founder
N2 Ecommerce
2-2023 - 11-2024
Director Customer Experience
Stetson
1-2021 - 9-2021
Vice President of Customer Experience
The GLD Shop
10-2015 - 1-2021
Director of Ecommerce & Customer Service
Rainbow Apparel Co
4-2005 - 8-2014
Director of Customer Service & Merchandise Production
Paragon Sports
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
Business & Computer Science
Washington University in St. Louis
Social presence
in
Behavioral profile

DISC profile (public)

s

Steadiness (S)

Steadiness (S) reflects the degree to which a person is likely to focus on cooperation, support and taking everyone along. Those scoring high tend to be consistent and calm.

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