Michael Hoffman

Supporter
DISC Type : s

Founder at N2 Ecommerce

New York, New York, United States

Overview

Michael is a results-driven ecommerce executive with over 20 years of experience scaling high-volume retail and DTC businesses. As the founder of N2 Ecommerce, he specializes in digital transformation, customer experience innovation, and operational optimization. He studied Business & Computer Science at Washington University in St. Louis. People often describe him as innovative, professional, and a strong leader.

Outside of his professional life, Michael is deeply passionate about ice hockey. He dedicates significant time to volunteering as a youth coach with Ice Hockey in Harlem, where he is considered a mentor. His commitment to the sport is demonstrated by his high-level coaching and officiating certifications.

He holds both a USA Hockey Level 5 Coach certification and a Level 4 Official certification.

Personality Overview

Procedural

Social Proof Driven

Thoughtful In Approach

They are unlikely to become strong champions as they don't prefer pushing other people.  They usually go by the book, following all rules and procedures. They get along well with all people.

Topics They Care About

DTC Brand Scaling
His career is focused on scaling high-volume retail and direct-to-consumer businesses, from startups to established brands, through strategic growth and digital expansion.
Customer Experience Strategy
A core theme in his work is modernizing the end-to-end customer journey, building CX roadmaps, and optimizing service design for luxury and high-growth brands.
Operational Efficiency
He specializes in identifying inefficiencies and building smart systems for backend operations, fulfillment strategy, and P&L performance to prepare businesses for investment and growth.

Media Appearances

Michael has no verified media appearances

Work History

12-2021
Founder at N2 Ecommerce
2-2023 - 11-2024
Director Customer Experience at Stetson
1-2021 - 9-2021
Vice President of Customer Experience at The GLD Shop
10-2015 - 1-2021
Director of Ecommerce & Customer Service at Rainbow Apparel Co
4-2005 - 8-2014
Director of Customer Service & Merchandise Production at Paragon Sports

Education

Business & Computer Science from Washington University in St. Louis

More Information

Social Presence :

Prographics :

Exp : 18 Location : New York, New York, United States Job Level : Leadership Designation : Founder at N2 Ecommerce
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Use phrases like ‘others say that’, ‘zero risk in’, ‘seen proof of’ etc.
  • Focus your pitch on the impact that you could help them have on their organization
  • Engage other key stakeholders on their side and leverage if they approve of your product

DONT's

  • Avoid saying anything that sounds like a risky proposition
  • Don’t use phrases like ‘there might be’, ‘we haven’t yet’, ‘latest technology’ etc.
  • Don’t rush them to make quick decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Low risk, approval of other stakeholders and successful process-based evaluation are most important for them.
  • Will you ever get a clear answer from Michael

  • They don’t say no very often, and can take you around in circles sometimes.

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • They do not like to rush, so they could be slow in making decisions.
  • Can Michael take some risk or not?

  • They rarely take risks and prefer making decisions supported by others.

You And Michael

Personality Compatibility


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