Sudesh Jog

Pioneer
DISC Type : Dsi

Vice President, Data & Analytics, UK & North America at apetito UK

London, England, United Kingdom

Overview

Sudesh is the Vice President of Data & Analytics for apetito UK & North America, with a background in D2C and retail across the UK, North America, and India. He holds MBAs from London Business School and HEC Paris. Colleagues describe him as a data-driven marketer and a formidable leader.

Personality Overview

Driven But Considerate

Dynamic But Sincere

Friendly But Fast

If they are convinced, they can become very strong champions for your product  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Data-Led Growth
He focuses on leveraging data across the value chain to drive topline growth, profitability, and customer service in his current role at apetito.
Building Data Teams
He built the data capability at apetito from scratch, creating a strong team of analysts and engineers, and previously built a team at BT.
Customer Strategy
Previously led customer strategy, retention, and loyalty for multi-million customer bases at Kindred Group and BT, managing significant revenue and budgets.

Media Appearances

Sudesh has no verified media appearances

Work History

4-2021
Vice President, Data & Analytics, UK & North America at apetito UK
8-2017 - 4-2021
Head of Analytics at apetito UK
6-2015 - 6-2017
Global Head of Customer Strategy and Base Management at Kindred Group plc
12-2013 - 6-2015
Head of CRM Strategy and Analytics at BT
6-2011 - 12-2013
Head of Retention and Loyalty Communications at BT

Education

2004 - 2004
MBA- IEP from London Business School
2003 - 2004
MBA from HEC Paris

More Information

Social Presence :

Prographics :

Exp : 15 Location : London, England, United Kingdom Job Level : Senior Designation : Vice President, Data & Analytics, UK & North America at apetito UK
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Insights For Selling To Sudesh

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Keep your pitch focused on the impact but nurture the relationship too
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sudesh is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Sudesh

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Sudesh move?

  • They are generally fast movers and can take quick decisions
  • Can Sudesh take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Sudesh

Personality Compatibility


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