Michael Intravartolo

Trailblazer
DISC Type : DI

Customer & Product Marketing Manager at Western Computer

Hoffman Estates, Illinois, United States

Overview

Michael Intravartolo is an entrepreneurial, AI-driven marketing strategist and the Customer & Product Marketing Manager at Western Computer. An 8x author with an MBA from the University of Phoenix, he specializes in aligning product strategy and go-to-market execution. Colleagues describe him as innovative, creative, and talented.

His entrepreneurial journey began in his familys business and evolved into founding his own marketing consultancy, TravsX. He is also the owner and author at Sonny Roma Designs, where he creates a diverse range of books, including childrens activity books, journals, and adult coloring books, reflecting his passion for writing.

Unique fact: Michael built and scaled the entire marketing engine from the ground up for Solution Systems over nearly 11 years as its sole marketing leader.

Personality Overview

Informal

Values Relationships

Charismatic

They will fight for you if they come to believe in you.  They are more likely to be open to unproven but exciting technologies. They are charming and have the ability to align others behind their decisions.

Topics They Care About

AI in Marketing
Positions himself as an "AI-Driven Marketing Strategist" and actively discusses AI's role in business, even creating his own "10 Commandments of AI".
Entrepreneurship
Has founded multiple ventures, including marketing consultancy TravsX and publishing entity Sonny Roma Designs, demonstrating a long-standing entrepreneurial spirit.
Creative Authorship
As an 8x author, he publishes a wide variety of books, from children's activity books to guided journals for adults, through his company Sonny Roma Designs.

Media Appearances

Michael Intravartolo - Brochures & Guides. Featured in Western Computer

See Now

Work History

4-2025
Customer & Product Marketing Manager at Western Computer
11-2024
Founder & CEO at TravsX
3-2024 - 4-2025
Director of Marketing at Solution Systems, Inc., Microsoft Gold Certified Partner
7-2020
Owner & Author at Sonny Roma Designs
4-2013 - 4-2025
Marketing Manager at Solution Systems, Inc., Microsoft Gold Certified Partner

Education

2008 - 2010
Master of Business Administration (M.B.A.) from University of Phoenix
2006 - 2008
Bachelor of Science from University of Phoenix

More Information

Social Presence :

Prographics :

Exp : 28 Location : Hoffman Estates, Illinois, United States Job Level : Middle Designation : Customer & Product Marketing Manager at Western Computer
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • Display high self-confidence and expect them to have a strong personality.
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Don’t force involvement of other stakeholders unless it is critical
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Avoid unnecessary negativity or slowness

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Michael

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Michael move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Michael take some risk or not?

  • They can take risks if necessary.

You And Michael

Personality Compatibility


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