Michael Kilcullen

Inspirer
DISC Type : id

VP of Marketing at Wiza

New York, New York, United States

Overview

Michael is a B2B SaaS marketing leader with experience guiding startups to successful acquisitions through best-in-class content marketing. As VP of Marketing at Wiza, he focuses on user acquisition and strategic growth. He holds degrees in Finance and European Marketing.

Outside of his professional life, Michael is an active individual who enjoys a variety of sports, including surfing, running, pickleball, and golfing. He also has a passion for traveling the world, often in pursuit of these activities, and shows an openness to new experiences.

Interestingly, despite a strong dislike for matcha, he once bought $70 worth just to confirm his opinion that it tastes like "grass water. "

Personality Overview

Decisive

Generous

Fast Adopter

They respond well to objective pitches but also attach some value to relationships.  They measure a product on its merit but can be influenced by strong testimonials. They usually prefer to drive the conversation.

Topics They Care About

B2B SaaS Growth
His career is focused on scaling B2B SaaS companies, with proven experience in user acquisition and retention at startups like Wiza, Feathery, and Jebbit.
Content & Testimonials
He has guided companies to acquisition through content marketing and has highlighted the essential role of customer reviews in his marketing strategies.
Product-Led Growth
He has direct experience overseeing the launch and expansion of a Product-Led Growth (PLG) motion from his time as Director of Growth Marketing at Jebbit.

Media Appearances

Michael has no verified media appearances

Work History

1-2024
VP of Marketing at Wiza
1-2022 - 9-2023
Founding Marketer at Feathery
5-2021 - 1-2022
Director of Growth Marketing at Jebbit
8-2019 - 5-2021
Founder at Kilcullen Labs
10-2017 - 8-2019
Director of Marketing, Traject Social at Traject

Education

2012 - 2016
Finance from University of North Florida
2015 - 2015
European Marketing & International HR Management from EBS Paris - European Business School

More Information

Social Presence :

Prographics :

Exp : 7 Location : New York, New York, United States Job Level : Senior Designation : VP of Marketing at Wiza
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Focus on the big picture and the strategic value of your product
  • Refer to testimonials from well known people to highlight the value of your product
  • Acknowledge their status and position during the conversation

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Michael

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Michael take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Michael

Personality Compatibility


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