Michael King

Judge
DISC Type : Dc

Co-Founder at RLE Vision

Greater Seattle Area, United States

Overview

Michael King is a digital marketing strategist and the founder of RLE Vision and Clinic Marketing System, specializing in the ophthalmology sector. He focuses on generating patient leads and improving conversion for elective procedures. Colleagues describe him as sharp, creative, and a passionate leader. He studied Commerce at the University of Victoria.


He strongly advocates for webinars as a highly effective tool for patient education and engagement, citing their power to grow procedure volume.

Personality Overview

Fast But Wary

Generally Skeptic

Demanding

They are not always relationship oriented.  They like to move fast and expect the same from others. They respond better to strong and respectful interactions.

Topics They Care About

Ophthalmology Marketing
He founded multiple agencies, including RLE Vision and LASIK Marketing Agency, dedicated to marketing for elective eye surgery practices.
Patient Acquisition
His recent posts emphasize strategies for generating qualified leads and converting them into patients, particularly through educational webinars.
Refractive Lens Exchange
As Co-Founder of RLE Vision, this is a core focus. He is passionate about transforming lives through this procedure and simplifying the patient journey.

Media Appearances

Michael has no verified media appearances

Work History

9-2023
Co-Founder at RLE Vision
5-2020
Founder at Clinic Marketing System
5-2016
Founder at LASIK Marketing Agency
3-2013 - 12-2016
Vice President of Marketing and Operations at King LASIK
1-2006 - 3-2013
Director of Public Relations at Clearly Lasik

Education

2001 - 2003
Commerce from University of Victoria

More Information

Social Presence :

Prographics :

Exp : 19 Location : Greater Seattle Area, United States Job Level : Leadership Designation : Co-Founder at RLE Vision
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Be respectful but crisp

DONT's

  • Avoid being too verbose
  • Don’t be in a rush to invite them for a social meet and greet
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Michael

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Michael take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Michael

Personality Compatibility


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