Ralf Schobert

Examiner
DISC Type : cs

Head of Marketing at HARTING Technology Group

Bad Essen, Lower Saxony, Germany

Overview

Ralf Schobert is the Head of Marketing at HARTING Technology Group, a B2B marketing professional with international experience in technology-focused companies. He specializes in growth-oriented digital marketing and works closely with sales and product teams. He studied Wirtschaft at the University of Applied Sciences and Arts Dortmund.

Outside of his professional role, Ralf has a strong passion for both marketing technology and cycling. He is an enthusiast of modern technological developments and how they impact business and advertising, often reflecting on the rapid pace of innovation.

He actively combines his professional focus and personal interests, as highlighted by his passion for marketing technology and cycling.

Personality Overview

Overcautious

Late Adopter

Status Quo Seeker

The only way to convince them is by showing them examples and ample proof.  They do not like taking risks at all and go for proven options in the end. They are always well-planned and adopt a systematic approach.

Topics They Care About

B2B Tech Marketing
A seasoned professional focused on growth-oriented B2B marketing for technology companies and transforming marketing to digital.
Marketing Technology
Expresses a clear passion for marketing technology, its implementation, and its impact on modern business and advertising.
Single Pair Ethernet
He is heavily involved with SPE through his work at HARTING and his role in the SPE Industrial Partner Network.

Media Appearances

Ralf has no verified media appearances

Work History

10-2024
Head of Marketing at HARTING Technology Group
3-2019 - 9-2024
Senior Digital Marketing Manager at HARTING Technology Group
10-2024
Head of the Marketing Working Group at SPE Industrial Partner Network at SPE Industrial Partner Network
9-2019 - 9-2024
Member of the Marketing Working Group at SPE Industrial Partner Network at SPE Industrial Partner Network
10-2018 - 5-2019
Professional Development: Digital Leadership & agile Project Management at various

Education

Wirtschaft from University of Applied Sciences and Arts Dortmund
Thyssen Schulte GmbH from Wholesale and Foreign Trade Clerk (IHK)

More Information

Social Presence :

Prographics :

Exp : 12 Location : Bad Essen, Lower Saxony, Germany Job Level : Mid-senior Designation : Head of Marketing at HARTING Technology Group
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Insights For Selling To Ralf

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Be firm in your communication and stay in control
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ralf is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Ralf

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Ralf move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Ralf take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Ralf

Personality Compatibility


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