Michael Laser

Questioner
DISC Type : c

Head of Marketing at Iris Technology

Rancho Santa Margarita, California, United States

Overview

Michael has no verified overview

Personality Overview

Price-Sensitive

Value Seeker

Cautious & Analytical

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They are more likely than others to negotiate on pricing and terms. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Michael has no verified topics they care about

Media Appearances

Michael has no verified media appearances

Work History

9-2025
Head of Marketing at Iris Technology
8-2021 - 9-2025
Senior Marketing and Creative Manager at Iris Technology
12-2018 - 8-2021
Marketing and Creative Manager at Iris Technology
9-2015 - 12-2018
Principal Designer at Iris Technology
7-2012 - 9-2015
Staff Graphic Designer-Corporate Marketing at QLogic

Education

2003 - 2006
Bachelor of Fine Arts (BFA) from California State University, Fullerton
2017 - 2017
Digital Marketing from General Assembly

More Information

Social Presence :

Prographics :

Exp : 21 Location : Rancho Santa Margarita, California, United States Job Level : Mid-senior Designation : Head of Marketing at Iris Technology
URL has been copied!

Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • If you have a lower priced product compared to the competition, call out the same
  • Back up any claims with data and numbers

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Michael

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Michael take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Michael

Personality Compatibility


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