Michael Lisovetsky

Questioner
DISC Type : c

Co-Founder at Maya

New York, New York, United States

Overview

Michael is a serial entrepreneur who founded his first company at 14. An alumnus of NYU Stern, he co-founded JUICE, an Inc. 5000 digital marketing agency, and is a General Partner at MAGIC Fund, a $30M venture fund. Colleagues describe him as driven, determined, and having a structured approach to problem-solving.

Inspired by his immigrant parents, Michael has a natural inclination for entrepreneurship and a passion for tinkering with technology, having built his first computer at 12. His main hobby is reading, particularly business and self-improvement books, and he is passionate about using AI as a tool for enhanced thinking and learning.

He co-founded his latest wellness brand, Maya, with his wife, Jess.

Personality Overview

Cautious & Analytical

Systematic

Not Easily Convinced

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to fully evaluate every situation. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Early-Stage Investing
As a General Partner at MAGIC Fund, a $30M venture fund built by founders, he actively invests in and supports pre-seed and seed-stage startups.
Growth Marketing
He co-founded JUICE, an agency focused on maximizing ROI, and previously built the marketing organization from scratch as Director of Growth at Common.
AI as a Tool
Views AI as a "second brain" and thought partner to compound context, enhance memory, and accelerate learning, not just as a shortcut for content.

Media Appearances

Michael has no verified media appearances

Work History

12-2024
Co-Founder at Maya
7-2017
Co-Founder (Acquired by $ONAR) at JUICE
7-2021
General Partner at Magic Fund
2-2019
Co-Founder at Peachy
1-2022
Investor at Openstock

Education

Bachelor of Science (B.S.) from NYU Stern School of Business
2014 - 2014
Education details unavailable from Draper University

More Information

Social Presence :

Prographics :

Exp : 8 Location : New York, New York, United States Job Level : Leadership Designation : Co-Founder at Maya
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Michael

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Michael take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Michael

Personality Compatibility


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