Michael Macri in

Michael Macri

Commander · DISC type D
Independent Marketing Analytics Consultant/ Individual Investor at MJM Consulting
📍 Dearborn, Michigan, United States

Michael is an independent consultant specializing in marketing analytics and digital transformations, drawing from a successful corporate career at companies like Ford and IPSOS MMA. He is known for developing the first automotive Marketing Return on Investment (MROI) model. He holds a Bachelor of Arts from the University of Windsor.

Since transitioning from his corporate career, Michael has focused on recharging, reflecting, and actively pursuing individual investing opportunities. He engages in high-impact consulting projects that align with his interest in creating scalable and practical solutions for organizations navigating complex market changes.

His work creating an MROI model with over 60, 000 coefficients to quantify marketings impact on sales was featured in the Harvard Business Review.

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Experience
18 Years
Current Role
Independent Marketing Analytics Consultant/ Individual Investor
Job Level
Mid-senior
Location
Dearborn, Michigan, United States
Personality Overview

How Michael shows up

Impact-Driven
Strong-Willed
Risk-Taker

More than the product, they care about the effectiveness of the product. They like to be in a position where they can control the conversation and terms. They are very proud of what they do.

Priorities

Topics Michael cares about

Marketing Analytics
His entire career and current consulting practice, MJM Consulting, are centered on building high-performance marketing analytics teams and solutions.
Digital Transformation
He led digital transformation at Ford, modernizing their MarTech stack, and now consults on creating and operationalizing data strategies for companies.
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Career

Work history

4-2025
Independent Marketing Analytics Consultant/ Individual Investor
MJM Consulting
2-2023 - 4-2025
Vice President, Marketing Analytics Consultant
IPSOS MMA (Marketing Management Analytics)
2020 - 2022
Digital Transformation and Optimization Marketing Lead
Ford Motor Company
2010 - 2020
Global Marketing Analytics Lead
Ford Motor Company
6-2007 - 5-2010
Sr. Automotive Marketing Analyst - General Motors and Chevrolet
Embedded GM Consultant
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
Bachelor of Arts (B.A.)
University of Windsor
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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