Michael Macri

Commander
DISC Type : D

Independent Marketing Analytics Consultant/ Individual Investor at MJM Consulting

Dearborn, Michigan, United States

Overview

Michael is an independent consultant specializing in marketing analytics and digital transformations, drawing from a successful corporate career at companies like Ford and IPSOS MMA. He is known for developing the first automotive Marketing Return on Investment (MROI) model. He holds a Bachelor of Arts from the University of Windsor.

Since transitioning from his corporate career, Michael has focused on recharging, reflecting, and actively pursuing individual investing opportunities. He engages in high-impact consulting projects that align with his interest in creating scalable and practical solutions for organizations navigating complex market changes.

His work creating an MROI model with over 60, 000 coefficients to quantify marketings impact on sales was featured in the Harvard Business Review.

Personality Overview

Impact-Driven

Strong-Willed

Risk-Taker

More than the product, they care about the effectiveness of the product.  They like to be in a position where they can control the conversation and terms. They are very proud of what they do.

Topics They Care About

Marketing Analytics
His entire career and current consulting practice, MJM Consulting, are centered on building high-performance marketing analytics teams and solutions.
Digital Transformation
He led digital transformation at Ford, modernizing their MarTech stack, and now consults on creating and operationalizing data strategies for companies.
Automotive Industry
With a long history at Ford and GM, he frequently posts about the complexities and significant changes facing the auto industry today.

Media Appearances

Michael has no verified media appearances

Work History

4-2025
Independent Marketing Analytics Consultant/ Individual Investor at MJM Consulting
2-2023 - 4-2025
Vice President, Marketing Analytics Consultant at IPSOS MMA (Marketing Management Analytics)
2020 - 2022
Digital Transformation and Optimization Marketing Lead at Ford Motor Company
2010 - 2020
Global Marketing Analytics Lead at Ford Motor Company
6-2007 - 5-2010
Sr. Automotive Marketing Analyst - General Motors and Chevrolet at Embedded GM Consultant

Education

Bachelor of Arts (B.A.) from University of Windsor

More Information

Social Presence :

Prographics :

Exp : 18 Location : Dearborn, Michigan, United States Job Level : Mid-senior Designation : Independent Marketing Analytics Consultant/ Individual Investor at MJM Consulting
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Hold your ground without indulging in one-upmanship

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Don’t be in a rush to invite them for a social meet and greet
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Michael

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • They can take decisions very fast if you manage to convince them.
  • Can Michael take some risk or not?

  • The risks don’t matter much to them.

You And Michael

Personality Compatibility


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