Michael Miserendino

Trailblazer
DISC Type : ID

President at GravityDrive

Noblesville, Indiana, United States

Overview

Michael Miserendino is the Founder of GravityDrive, a creative and passionate user experience professional with over 20 years of expertise. He holds a Bachelor of Science in Computer Science from Purdue University Fort Wayne. Colleagues describe him as a passionate, creative, and talented leader with strong design and development knowledge.

He is deeply invested in the user experience community, having served on the board of directors for the Indiana chapter of the User Experience Professionals Association (UXPA). Michael is dedicated to mentoring the next generation, often collaborating with college students on research and design initiatives to help them learn.

His passion for understanding how things work and improving user experiences started when he was a child.

Personality Overview

Informal

Persuasive

Assertive

They respond better to a combination of speed and relationship.  They like to keep things under control. They do not mind taking risks and can make hard decisions, if necessary.

Topics They Care About

User Experience
With over two decades in the field and as the Founder of GravityDrive, his entire career is dedicated to improving user experiences across numerous industries.
AI in Products
He is actively considering the complexities and impact on user experience that arise from integrating AI into products, advocating for a thoughtful approach.
Mentoring Students
He expresses gratitude for collaborating with college students on research and design, and recommendations highlight his passion for teaching and giving back to the UX community.

Media Appearances

Michael has no verified media appearances

Work History

2008
President at GravityDrive
2008 - 12-2013
User Experience Consultant at Elsevier
2-2007 - 9-2008
Senior Human Factors Engineer at LexisNexis
9-2003 - 10-2006
Senior Design Engineer at Double-Take Software
11-2000 - 8-2003
Principal Software Engineer at Acterna

Education

Bachelor of Science in Computer Science from Purdue University Fort Wayne
Associate of Applied Science from Purdue University Fort Wayne

More Information

Social Presence :

Prographics :

Exp : 33 Location : Noblesville, Indiana, United States Job Level : N/A Designation : President at GravityDrive
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Give them control of the sales process
  • Display high self-confidence and expect them to have a strong personality.
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Don't make any commitments that you might not be able to fulfill
  • Do not look like someone who doesn’t know what they are talking about
  • Don’t hesitate from asking them how they truly feel about your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Michael

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Michael move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Michael take some risk or not?

  • They can take risks if necessary.

You And Michael

Personality Compatibility


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