Michael Morris

Questioner
DISC Type : c

Head of Genetics at SYNLAB International

Lugano Metropolitan Area, Switzerland

Overview

As the Head of Genetics for the SYNLAB Group, Michael leads international genetic diagnostics with expertise in NGS, rare diseases, and pharmacogenetics. An Oxford D. Phil. graduate, he has been instrumental in founding and leading European networks to improve the quality of genetic testing and has co-authored over 130 scientific publications.

Michael is deeply committed to applying genetics to improve patient outcomes, showing a specific passion for newborn screening, womens health, and advancing the understanding of cystic fibrosis genetics. He serves on the scientific boards for the European Molecular Genetics Quality Network and the BLACKSWAN Foundation for rare diseases.

He was a founding member of the European network "Eurogentest, " which aimed to improve the quality of genetic testing across Europe.

Personality Overview

Not Easily Convinced

Systematic

Price-Sensitive

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to analyze every situation thoroughly.


Topics They Care About

Cystic Fibrosis Genetics
He describes demystifying genetic reports for Cystic Fibrosis as a topic "close to my heart" and is a scheduled presenter at the 2025 European Cystic Fibrosis Conference.
Improving Test Standards
A core career focus, he was a founding member of EuroGentest and serves on the board of the European Molecular Genetics Quality Network to improve genetic testing quality.
Newborn Screening
Views newborn screening as one of society's most significant contributions to reducing suffering from severe, treatable genetic diseases.

Media Appearances

Speaker Profile – Michael Morris, Head of Genetics, SYNLAB International (HIMSS24 Europe). Featured in HIMSS Europe Conference & Exhibition

See Now

Work History

11-2023
Head of Genetics at SYNLAB International
2022
Member of the Scientific and Strategic Advisory Board at European Molecular Genetics Quality Network (EMQN)
3-2013 - 11-2023
Director of Genetics at SYNLAB Switzerland
2011
Member of the Scientific Board at BLACKSWAN Foundation
2008 - 2013
Board member at CSCQ

Education

1981 - 1988
MA from University of Oxford
1974 - 1980
Education details unavailable from King Edward VI, Southampton

More Information

Social Presence :

Prographics :

Exp : 38 Location : Lugano Metropolitan Area, Switzerland Job Level : Mid-senior Designation : Head of Genetics at SYNLAB International
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • If you have a lower priced product compared to the competition, call out the same
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Michael

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Michael take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Michael

Personality Compatibility


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