Michael Moshell

Pioneer
DISC Type : DIS

Sr. Director of Retail Marketing at CCA and B, LLC dba The Lumistella Company

Alpharetta, Georgia, United States

Overview

With over 20 years of experience, Michael is the Sr. Director of Retail Marketing at The Lumistella Company. He is an accomplished, data-driven product marketer with deep expertise in global retail and consumer product innovation. Colleagues describe him as a knowledgeable leader and an expert problem solver. He attended Auburn University and Georgia Southwestern State University.

Outside of his professional life, Michael likely follows college and professional sports. Given his education and career based in the Southeast, he may have an affinity for the major sports teams from the region, particularly those with a strong local following in Georgia and Alabama.

His career is unique for its incredible breadth, having successfully launched products in diverse industries ranging from toys and software to building materials and injection-molded plastics.

Personality Overview

Dynamic But Sincere

Driven But Considerate

Friendly But Fast

If they are convinced, they can become very strong champions for your product  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Global Retail Strategy
Has extensive knowledge of global retail landscapes, both online and in-store, and has developed long-term global vision and strategy in previous roles.
Consumer Product Innovation
Has a proven track record of translating consumer needs into meaningful product innovations and launching new categories for major brands like Kids II.
Large-Scale P&L Management
Previously managed a product portfolio valued at over $475 million, demonstrating expertise in maximizing revenue and profitability for established product lines.

Media Appearances

Michael has no verified media appearances

Work History

9-2020
Sr. Director of Retail Marketing at CCA and B, LLC dba The Lumistella Company
1-2018 - 9-2020
National Product Manager - Sakrete & Amerimix at Oldcastle APG
2014 - 2017
Senior Product Manager at Kids II
2012 - 2014
Senior Retail Marketing Manager / Senior Category Manager at Kids II
2010 - 2012
Product Manager at Kids II

Education

Pre-Medicine/Pre-Medical Studies from Auburn University
Bachelor's Degree from Georgia Southwestern State University

More Information

Social Presence :

Prographics :

Exp : 27 Location : Alpharetta, Georgia, United States Job Level : Senior Designation : Sr. Director of Retail Marketing at CCA and B, LLC dba The Lumistella Company
URL has been copied!

Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • During followups, use calls or text if needed, they should be fine
  • Showcase existing customers and use case-studies to grab their attention
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Don’t be very informal during the early interactions even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Michael

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • They are generally fast movers and can take quick decisions
  • Can Michael take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Michael

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.