Michael Murdock

Editor
DISC Type : SC

SVP, Group Account Director at Bright Red

Tallahassee, Florida, United States

Overview

Michael has no verified overview

Personality Overview

Sometimes Friendly

Late Adopter

Self-Disciplined

Being observant comes to them naturally.  The only way to convince them is by showing them examples and ample proof. They tend to have clarity about their needs and constraints, and are unlikely to over-promise.

Topics They Care About

Michael has no verified topics they care about

Media Appearances

Michael has no verified media appearances

Work History

1-2021
SVP, Group Account Director at Bright Red
1-2018 - 1-2021
VP, Group Account Director at Bright Red
3-2015 - 11-2017
Account Director at Doremus
4-2013 - 3-2015
Account Supervisor at CMD
10-2012 - 4-2013
Digital Account Supervisor at Havas Edge

Education

1997 - 2000
Bachelor of Arts (B.A.) from Loyola University New Orleans
1995 - 1997
Communication and Media Studies from University of Wisconsin-Madison

More Information

Social Presence :

Prographics :

Exp : 24 Location : Tallahassee, Florida, United States Job Level : Leadership Designation : SVP, Group Account Director at Bright Red
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Use phrases like 'results based on data', 'measurable proof', 'X% growth' etc.
  • Share a one-off customer success story but keeps the focus on highlighting objective, numerical results
  • When following up with them, expect slowness; use questions to engage them, preferably over email.

DONT's

  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Don't ask them to move fast, let them take their time and digest all the information
  • Avoid winging it with them particularly, answer a question only if you know the answer well

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Michael

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Michael take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Michael

Personality Compatibility


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