Michael Nong

Controller
DISC Type : IC

Head of E-Commerce at New Era Cap

Greater Northampton Area, United Kingdom

Overview

As Head of E-Commerce at New Era Cap, Michael spearheads digital growth, building upon his extensive background in software and digital project management. He holds a Bachelor of Science from the University of Northampton. Colleagues have described him as insightful, creative, and a fantastic client-facing project manager.

His team has been recognized for driving impressive e-commerce outcomes, including winning the European eCommerce Award in 2022 and the "Most Innovative Digital Experience" award from Optimizely in 2021 for their work in the EMEA region.

Personality Overview

Challenger

Late Adopter

Persuasive & Assertive

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally strong communicators and are not easy to convince. They are likely to ask many questions and look heavily for supporting information.

Topics They Care About

Digital Experience
His team won awards in 2021 and 2022 for creating innovative, customer-centric digital experiences that significantly boosted ROI and user engagement on the Optimizely platform.
E-Commerce Growth
Under his leadership, New Era Cap has seen significant e-commerce growth, including a 60% year-over-year revenue increase and a 123% rise in Black Friday sales in 2021.
Team Building
His public posts indicate a focus on expanding his team's capabilities by hiring for key e-commerce roles like Web Analytics Manager and Project Coordinator.

Media Appearances

Michael has no verified media appearances

Work History

8-2021
Head of E-Commerce at New Era Cap
4-2020 - 8-2021
E-Commerce Project Lead at New Era Cap
12-2016 - 4-2020
Digital Project Manager at The Outlook Creative Group
2-2015 - 12-2016
Software Development Project Manager at Creative Example
9-2014 - 2-2015
Junior Application Developer at Blue Chip

Education

2008 - 2012
Bachelor of Science (BSc) from University of Northampton

More Information

Social Presence :

Prographics :

Exp : 12 Location : Greater Northampton Area, United Kingdom Job Level : Mid-senior Designation : Head of E-Commerce at New Era Cap
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Help them understand the risk aspect fully while inspiring confidence
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Don’t rely excessively on your relationship with them to win the deal
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Michael

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Michael take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Michael

Personality Compatibility


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