Michael Noriega πŸ”œ GDC

Inspirer
DISC Type : id

Founder, Game Developer at Ready Rocket Robot

Sacramento, California, United States

Overview

Michael Noriega is an experienced game developer and founder of Ready Rocket Robo. His career includes key roles like Technical Art Director at Electronic Arts on "Star Wars: Galaxy of Heroes" and VP, Creative Director at Azra Games. Colleagues praise him for his technical savvy, creative know-how, and out-of-the-box thinking. He is a graduate of California State University-Sacramento.

There is no publicly available information regarding Michaels personal life or hobbies outside of his professional work in the gaming industry.

He once built a rapid prototype in Unity/C# that simulated a mass combat scenario with over 90 units fighting 90 other units to validate core gameplay concepts.

Personality Overview

Charming & Persuasive

Confident & Optimistic

Decisive

They respond well to objective pitches but also attach some value to relationships.  They don’t mind taking a stand if they believe in something. They usually prefer to drive the conversation.

Topics They Care About

Technical Art Direction
Served as Technical Art Director at EA for "Star Wars: Galaxy of Heroes, " shipping over 50 characters and leading cross-studio technical art initiatives.
Gameplay Systems
Architected multiple C# gameplay systems, including a Board State Presentation system that enabled artists to build custom narratives without code.
Sci-fi/Fantasy Worlds
Has extensive experience working on the Star Wars IP and helped drive the creative vision for a new sci-fi/fantasy universe at Azra Games.

Media Appearances

Michael has no verified media appearances

Work History

8-2025
Founder, Game Developer at Ready Rocket Robot
4-2024 - 8-2025
Principal Technical Artist at Tempo
2-2022 - 12-2023
VP, Creative Director at Azra Games
5-2021 - 2-2022
Technical Art Director at Electronic Arts (EA)
8-2016 - 5-2021
Senior Technical Artist at Electronic Arts (EA)

Education

Bachelor of Science - BS from California State University-Sacramento

More Information

Social Presence :

Prographics :

Exp : 32 Location : Sacramento, California, United States Job Level : Leadership Designation : Founder, Game Developer at Ready Rocket Robot
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Look like someone who is on top of their game
  • Get them to a point where they are ready to bat for your product internally
  • Focus on the big picture and the strategic value of your product

DONT's

  • Don’t be very informal even if they are being so themselves
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Michael

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Michael take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Michael

Personality Compatibility


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