Michael Potter

Commander
DISC Type : D

Financial Consultant at The Right Broker

United Kingdom

Overview

Michael Potter is an innovator focused on the intersection of finance and clean energy. He has founded and led multiple companies, including DriveElectric and CarbonFree Finance, to advance EV adoption and fund low-carbon home upgrades. He holds a qualification in Auto Management and Engineering and now serves as a Financial Consultant.

He has consistently founded companies at the nexus of finance, clean energy, and automotive technology, having successfully built teams and delivered an exit.

Personality Overview

Candid & Clear

Strong-Willed

Risk-Taker

They respond better to strong and respectful interactions.  They prefer to be the ones controlling the conversation or defining the terms. They take a lot of pride in personal achievements.

Topics They Care About

Clean Energy Finance
His career is dedicated to helping people and businesses finance the low-carbon transition, from EVs at DriveElectric to home energy upgrades at CarbonFree Finance.
EV Adoption
As the former CEO of DriveElectric, he has been a long-time advocate for electric vehicles, focusing on making the switch easier for individuals and fleets.
AI in Energy
He led CrowdCharge, a company focused on delivering cutting-edge AI for energy solutions, and continues to highlight AI in his professional focus.

Media Appearances

Michael has no verified media appearances

Work History

9-2025
Financial Consultant at The Right Broker
9-2025
CEO at CarbonFree Finance
8-2024 - 9-2025
Director at DriveElectric
10-2011 - 10-2024
CEO at DriveElectric
2-2015 - 9-2025
CEO at CrowdCharge

Education

1985 - 1987
HND Auto Management and Engineering from West Kent College
1979 - 1984
Education details unavailable from Oakwood Park Grammar

More Information

Social Presence :

Prographics :

Exp : 6 Location : United Kingdom Job Level : Middle Designation : Financial Consultant at The Right Broker
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Hold your ground without indulging in one-upmanship
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don't try too hard to forge relationships with them
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Michael

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Michael take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Michael

Personality Compatibility


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