Brian Wilkins

Critic
DISC Type : C

Vice President & CISO at TradeStation

Cape Coral, Florida, United States

Overview

Brian has no verified overview

Personality Overview

Critic

Precise

Objective Thinker

It is very likely that they will negotiate pricing or other important terms.  They prefer to do logical analysis and value evidence over emotions. They enjoy working alone and do not rely on others very often.

Topics They Care About

Brian has no verified topics they care about

Media Appearances

Brian has no verified media appearances

Work History

6-2016
Vice President & CISO at TradeStation
2-2007 - 6-2016
Vice President, Group CISO at SunGard - now part of FIS
Security Consultant at ABN Amro
4-2005 - 8-2006
Information Security Manager at Federal Home Loan Bank
Security Consultant at Blue Cross and Blue Shield of Illinois, Montana, New Mexico, Oklahoma & Texas

Education

Bachelor of Science (BS) from Rockford University
1988 - 1992
Education details unavailable from Southern Illinois University, Carbondale

More Information

Social Presence :

Prographics :

Exp : 20 Location : Cape Coral, Florida, United States Job Level : Senior Designation : Vice President & CISO at TradeStation
URL has been copied!

Insights For Selling To Brian

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Tell them what ROI they can expect
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Don’t try too hard to build a relationship with them
  • Don’t rush them till they have clearly gotten all the necessary information
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brian is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Brian

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Brian move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Brian take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Brian

Personality Compatibility


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