Michael R. Garfinkel

Wildcard
DISC Type : csi

Director, Software Engineering at Salesforce

Chicago, Illinois, United States

Overview

Michael is an adaptable engineering leader with over 10 years of experience, currently serving as a Director of Software Engineering at Salesforce. He specializes in scaling teams and driving process overhauls in high-growth environments, with a background that includes DePaul University and certifications in Agile Leadership.

He has a proven record of managing significant engineering operations, such as overseeing 30% of the engineering headcount at OppFi during a period of substantial growth. His expertise lies in implementing Agile and CI/CD practices to enhance operational excellence and align technology with business goals.

Unique fact: During his tenure at OppFi, the company scaled its loan issuances from approximately $80 million to $400 million.

Personality Overview

Friendly But Slow

Requires Proof

Curious But Skeptical

They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

Scaling Engineering Teams
He has restructured and expanded engineering organizations at Pangea Money Transfer and managed large teams during periods of rapid company growth at OppFi.
Agile Leadership
He holds certifications in Certified Agile Leadership and Agile Coaching, and has a track record of improving agile development processes in his previous roles.
Marketing Technology
His current teams at Salesforce are focused on building better tooling for internal marketers, working on the Salesforce Platform and Marketing Cloud Next.

Media Appearances

Michael has no verified media appearances

Work History

6-2024
Director, Software Engineering at Salesforce
12-2022 - 6-2024
Director of Engineering at Pangea Money Transfer
3-2022 - 4-2022
Senior Director, Engineering at OppFi
8-2021 - 3-2022
Director, Engineering at OppFi
3-2018 - 8-2021
Development Manager (Technology Director) at OppFi

Education

2012 - 2014
BSB from DePaul University
2010 - 2012
BA from SUNY New Paltz

More Information

Social Presence :

Prographics :

Exp : 10 Location : Chicago, Illinois, United States Job Level : Mid-senior Designation : Director, Software Engineering at Salesforce
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Insights For Selling To Michael R.

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Help them realize that there is no personal risk in making this decision
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Don't ask them to move fast, let them take their time and digest all the information
  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael R. is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Michael R.

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Michael R. move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Michael R. take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Michael R.

Personality Compatibility


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