Michael Rademaker ✰

Critic
DISC Type : C

Key Accountmanger Hospitality & Healthcare at Duni Group

The Randstad, Netherlands

Overview

Michael Rademaker is a Key Account Manager for Hospitality & Healthcare at Duni Group, where he also serves as a Sustainability Ambassador. He specializes in providing sustainable solutions, including tabletop products and LED lighting, to clients in the Benelux market. He holds a Bachelors degree from Inholland University of Applied Sciences.

His role as a "Duurzaamheid ambassadeur" (Sustainability Ambassador) highlights his deep professional commitment to driving sustainable business practices.

Personality Overview

Critic

Negotiator

Information Seeker

It is very likely that they will negotiate pricing or other important terms.  They like to take decisions independently and do not seek others' support often. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Sustainable Hospitality
His entire role is focused on providing sustainable meal service, packaging, and tabletop solutions to the hospitality and healthcare industries.
Customer Experience
He frequently posts about creating "beleving" (experience) and atmosphere for customers through unique printing and innovative lighting solutions.
Healthcare Solutions
A significant part of his responsibility is managing key accounts in the healthcare market, supported by his interest in companies like GE HealthCare and Philips.

Media Appearances

Michael has no verified media appearances

Work History

1-2022
Key Accountmanger Hospitality & Healthcare at Duni Group
1-2015 - 1-2022
Key Account Manager Health & Care at Duni Group
9-2011 - 12-2014
Key Accountmanager Institutional Netherlands at Duni Group
7-2006 - 6-2009
Accountmanager at King Nederland BV/Bunzl plc
8-2003 - 7-2006
Sales representative Out of Home at Cloetta Sverige AB

Education

1998 - 2002
Bachelor from Inholland University of Applied Sciences
HBO module Communication within organisations from NCOI

More Information

Social Presence :

Prographics :

Exp : 20 Location : The Randstad, Netherlands Job Level : N/A Designation : Key Accountmanger Hospitality & Healthcare at Duni Group
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Michael

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Michael take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Michael

Personality Compatibility


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