Michael Redshaw

Questioner
DISC Type : c

Technology Introduction Analyst at Compass Digital

Greater Toronto Area, Canada

Overview

Michael is a Technology Introduction Analyst at Compass Digital, where he blends project management and data storytelling to support the rollout of new technologies. A graduate of Schulichs Master of Business Analytics program, he has a background in AI-focused consulting at Deloitte and sustainability strategy, focusing on bridging operational needs with technical possibilities.

He has a strong interest in the practical application of technology to solve real-world problems, with a particular focus on the intersection of technology and sustainability. He has also demonstrated an entrepreneurial spirit by building and managing his own multi-channel e-commerce operation, handling everything from sourcing to financial reporting.

He founded and managed his own e-commerce business, modernizing its fulfillment processes and using data to improve margins.

Personality Overview

Price-Sensitive

Cautious & Analytical

Value Seeker

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Technology Adoption
His current role focuses on helping frontline teams understand, adopt, and benefit from new digital tools across Canadian operations at Compass Digital.
AI & Analytics
He has a Master of Business Analytics and worked as an Analytics Consultant at Deloitte's Omnia AI, where he developed an AI-enabled analytics tool prototype.
Sustainable Technology
He worked as a Sustainability Strategy Consultant and has shown interest in events focused on the intersection of technology and sustainability.

Media Appearances

Michael has no verified media appearances

Work History

10-2024
Technology Introduction Analyst at Compass Digital
1-2024 - 6-2024
Sustainability Strategy Consultant at Reserve Power
9-2023 - 4-2024
Analytics Consultant - Omnia AI at Deloitte
12-2019 - 12-2022
Founder & Operations Manager at Northern Comfort Retailers
12-2017 - 5-2019
Event Manager / Marketing Analyst at Redline International Film Festival

Education

5-2023 - 4-2024
Master of Business Analytics from Schulich School of Business - York University
9-2016 - 6-2021
Bachelor's degree from Laurentian University/Université Laurentienne

More Information

Social Presence :

Prographics :

Exp : 11 Location : Greater Toronto Area, Canada Job Level : Middle Designation : Technology Introduction Analyst at Compass Digital
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Share as much information as possible regarding your product
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Michael

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Michael take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Michael

Personality Compatibility


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