Michael Robin

Trailblazer
DISC Type : DI

Senior Product Marketing Manager at Thomson Reuters

Austin, Texas Metropolitan Area, United States

Overview

Michael leads product marketing for Thomson Reuters CoCounsel AI platform, specializing in making AI accessible for tax and audit professionals. A graduate of Brigham Young University - Idaho, she is often described by colleagues as an inspirational, strong, and confident leader. She holds certifications in AI for Product Marketing and Cybersecurity.

Outside of her professional role, Michael is a dedicated wife and mother to a soccer player and a firefighters child. She writes about personal growth, leadership, and balancing career with family life, emphasizing a philosophy of choosing presence over performance.

She is a two-time nominee for the prestigious "Austin Under 40" award, recognized for her contributions to both marketing and business operations.

Personality Overview

Values Relationships

Persuasive

Achievement-Oriented

They will fight for you if they come to believe in you.  They prefer to ensure that they are in control of the situation. A combination of speed and relationship gets the best response from them.

Topics They Care About

AI for Professionals
Her mission is to ensure AI is a helpful tool rather than just hype for professionals in the tax and audit sectors.
Authentic Marketing
Believes the most effective marketing is rooted in truth-telling and sharing success stories, not just selling a product.
Intentional Leadership
She actively writes and posts about leading with intention, a quality frequently highlighted in her professional recommendations.

Media Appearances

Michael has no verified media appearances

Work History

3-2025
Senior Product Marketing Manager at Thomson Reuters
2-2025
Ambassador at Product Marketing Alliance
11-2024 - 3-2025
Product Marketing Manager at Thomson Reuters
5-2024 - 1-2025
Product Marketing at Materia AI
1-2023 - 3-2024
Director of Growth & Product Marketing at Significo

Education

5-2025 - 6-2025
Product Marketing Core from Product Marketing Alliance
2003 - 2006
Bachelor of Arts (B.A.) from Brigham Young University - Idaho

More Information

Social Presence :

Prographics :

Exp : 14 Location : Austin, Texas Metropolitan Area, United States Job Level : Middle Designation : Senior Product Marketing Manager at Thomson Reuters
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Talk about yourself and some of your achievements at the start of the conversation
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Don’t force involvement of other stakeholders unless it is critical
  • Do not look like someone who doesn’t know what they are talking about
  • Don't make any commitments that you might not be able to fulfill

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Michael

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Michael take some risk or not?

  • If necessary, they will be ready to take risks.

You And Michael

Personality Compatibility


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