Michael Robinson

Captain
DISC Type : DS

Chief Marketing Officer at AIRSYS USA

Greater Boston, United States

Overview

Michael has no verified overview

Personality Overview

Consummate Professional

Dynamic But Sincere

Long-Term Thinker

They might take some time to make their mind up but once they do, they don't change it easily.  They are very professional in their approach and can weigh multiple perspectives together. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Michael has no verified topics they care about

Media Appearances

Michael has no verified media appearances

Work History

9-2025
Chief Marketing Officer at AIRSYS USA
11-2023 - 3-2025
Global Vice President, Corporate Marketing at Vertiv
3-2022 - 11-2023
Global Vice President, Integrated Marketing at Vertiv
4-2020 - 3-2022
Vice President, Integrated Marketing at Vertiv
8-2019 - 4-2020
Senior Director, Integrated Marketing at Vertiv

Education

Bachelor of Arts from Boston College

More Information

Social Presence :

Prographics :

Exp : 27 Location : Greater Boston, United States Job Level : Leadership Designation : Chief Marketing Officer at AIRSYS USA
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Use phrases like 'your team deserves', 'best in class' etc.
  • Let them know of potential risks but suggest mitigation methods alongside

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Michael

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Michael take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Michael

Personality Compatibility


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