Michael Rogers

Questioner
DISC Type : c

Farm Owner at Self-employed

Honolulu, Hawaii, United States

Overview

Michael is a co-founder of the agricultural technology company Smart Yields and the chief agricultural officer. With a foundation in hands-on farming as the co-owner of a cacao farm, he focuses on leveraging technology to promote regenerative and sustainable agriculture. He holds a Bachelors Degree from the University of Hawaii at Manoa.

Outside of his professional work in agriculture, Michael is a certified Open Water Diver and an Accredited Gemologist, reflecting a diverse range of personal interests. He co-owns 21 Degrees Estate, a cacao farm in Kahaluu, Oahu, with his wife, Maria Carl, and is passionate about tackling climate change.

Unique fact: Michael is both a high-tech agriculturalist and a professionally accredited gemologist.

Personality Overview

Price-Sensitive

Value Seeker

Not Easily Convinced

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  It is quite likely of them to ask for pricing or other concessions. They prefer to fully evaluate every situation.

Topics They Care About

Regenerative Agriculture
Co-founded a company focused on ag-tech for regenerative practices and is a vocal proponent of adapting farming for the future.
Agri-Tech Innovation
As a co-founder of Smart Yields, he has direct experience creating and implementing technology to help farmers improve crop yields and sustainability.
Climate Action
He has worked for organizations focused on climate solutions and frequently posts about the urgent need for corporate and government action on climate change.

Media Appearances

Michael has no verified media appearances

Work History

4-2025
Farm Owner at Self-employed
8-2023 - 4-2025
Nursery Manager at Ma Farms
7-2021 - 12-2021
Program Manager at Shifted Energy
1-2019 - 5-2020
Chief Of Staff at Blue Planet Alliance
6-2016 - 1-2018
Chief Agricultural Officer and Co-founder at Smart Yields

Education

2014 - 2015
Bachelor’s Degree from University of Hawaii at Manoa
2007 - 2007
Accredited Gemologist from Asian Institute of Gemological Sciences

More Information

Social Presence :

Prographics :

Exp : 14 Location : Honolulu, Hawaii, United States Job Level : N/A Designation : Farm Owner at Self-employed
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • If you have a lower priced product compared to the competition, call out the same
  • Share as much information as possible regarding your product

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Michael

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Michael take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Michael

Personality Compatibility


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