Michael Rowe

Questioner
DISC Type : c

Executive Vice President - PRO at The Home Depot

United States

Overview

Michael Rowe is the Executive Vice President - PRO at The Home Depot, where he leads the strategy for engaging professional customers. A veteran of the company since 2006, he previously served as President of The Home Depot Canada, driving significant growth. He holds both an MBA and a BBA from York Universitys Schulich School of Business.

As a leader, Michael emphasizes teamwork and community connection, showing support for programs like the companys long-running Kids Workshops. During his time leading the Canadian division, he also publicly championed corporate sustainability efforts, viewing them as a core value that benefits associates, customers, and the environment.

His vision and operational expertise in dramatically expanding the Pro business in Canada led directly to his current role leading the division globally.

Personality Overview

Price-Sensitive

Not Easily Convinced

Cautious & Analytical

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to do thorough analysis of any situation.

Topics They Care About

Pro Customer Strategy
His entire role is dedicated to growing market share with professional customers by building a comprehensive 'Pro Ecosystem' to serve their specific needs.
B2B Ecosystems
He is responsible for expanding capabilities for professional customers, including dedicated delivery, salesforce development, digital tools, and order management systems.
Canadian Retail Market
As the former President of The Home Depot Canada, he successfully led the division through a period of significant expansion and outsized growth with Pro customers.

Media Appearances

THE HOME DEPOT NAMES MICHAEL ROWE EVP OF PRO. Featured in PR Newswire

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Michael Rowe | Executive Vice President – Pro. Featured in The Home Depot Corporate Website

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Work History

3-2025
Executive Vice President - PRO at The Home Depot
10-2020 - 4-2025
Division President at The Home Depot Canada
5-2006 - 10-2020
VP Marketing, Digital and Contractor Services at The Home Depot Canada
5-2006 - 10-2020
CFO Canada at The Home Depot
1-2000 - 4-2006
SVP Finance at Maple Leaf Foods Inc

Education

1991 - 1994
Master of Business Administration - MBA from Schulich School of Business - York University
1986 - 1990
Bachelor of Business Administration - BBA from Schulich School of Business - York University

More Information

Social Presence :

Prographics :

Exp : 35 Location : United States Job Level : Leadership Designation : Executive Vice President - PRO at The Home Depot
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Tell them that you will come back if you don’t have a good answer for a question
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Michael

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Michael take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Michael

Personality Compatibility


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