Michael Rulffes

Wildcard
DISC Type : isc

President & COO at Eastern Region Rochester Regional Health

Newark, New York, United States

Overview

Michael has no verified overview

Personality Overview

Requires Proof

Curious But Skeptical

Friendly But Slow

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

Michael has no verified topics they care about

Media Appearances

Michael has no verified media appearances

Work History

6-2025
President & COO at Eastern Region Rochester Regional Health
7-2023 - 6-2025
Chief Operating Officer SLH/CPH at St. Lawrence Health
1-2023 - 11-2023
Vice President, PPM Operations at St. Lawrence Health
2-2021 - 1-2023
Executive Director at Crouse Medical Practice
8-2016 - 1-2023
Director, Provider Services/Service Line Development at Crouse Hospital

Education

2008 - 2010
Master of Business Administration (MBA) from Cleveland State University
2003 - 2007
Bachelor of Science (B.S.) from State University of New York at Oswego

More Information

Social Presence :

Prographics :

Exp : 18 Location : Newark, New York, United States Job Level : Leadership Designation : President & COO at Eastern Region Rochester Regional Health
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Share testimonials from known people and give multiple examples of product value
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Don't ask them to move fast, let them take their time and digest all the information
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Michael

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Michael take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Michael

Personality Compatibility


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