Michael Rulffes in

Michael Rulffes

Wildcard · DISC type isc
President & COO at Eastern Region Rochester Regional Health
📍 Newark, New York, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
18 Years
Current Role
President & COO
Job Level
Leadership
Location
Newark, New York, United States
Personality Overview

How Michael shows up

Requires Proof
Curious But Skeptical
Friendly But Slow

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They are often friendly and nice, but can sometimes suprise you with their piercing questions

Priorities

Topics Michael cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

6-2025
President & COO
Eastern Region Rochester Regional Health
7-2023 - 6-2025
Chief Operating Officer SLH/CPH
St. Lawrence Health
1-2023 - 11-2023
Vice President, PPM Operations
St. Lawrence Health
2-2021 - 1-2023
Executive Director
Crouse Medical Practice
8-2016 - 1-2023
Director, Provider Services/Service Line Development
Crouse Hospital
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2008 - 2010
Master of Business Administration (MBA)
Cleveland State University
2003 - 2007
Bachelor of Science (B.S.)
State University of New York at Oswego
Social presence
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Behavioral profile

DISC profile (public)

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Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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