Christen Bertain

Wildcard
DISC Type : isc

Principal Solutions Engineer, Retail Enterprise at Salesforce

Austin, Texas, United States

Overview

Christen is a Principal Solutions Engineer at Salesforce, specializing in the Retail Enterprise sector. With a long and successful tenure at the company, she is an expert in Salesforce technology and recently presented at the Dreamforce Retail Keynote. She is a graduate of UCLA and holds multiple Salesforce certifications, including the Data Cloud Consultant credential.

Personality Overview

Requires Proof

Curious But Skeptical

ROI Driven

They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions  They are often friendly and nice, but can sometimes suprise you with their piercing questions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell

Topics They Care About

Retail Technology
Her current role focuses on retail enterprise clients, and she recently spoke on industry trends and innovations at the Dreamforce Retail Keynote.
Data & AI
Highlighted the power of data and AI for the retail industry during her keynote presentation at Dreamforce.
Customer Relationship Management
Has extensive experience in CRM, having closed over 225 transactions and generated over $5. 24M in revenue in a previous role at Salesforce.

Media Appearances

Christen has no verified media appearances

Work History

8-2025
Principal Solutions Engineer, Retail Enterprise at Salesforce
5-2025
Lead Solutions Engineer, Retail Enterprise at Salesforce
5-2024 - 5-2025
Lead Solutions Engineer, Small Business Retail and Conumer Goods at Salesforce
7-2022 - 5-2024
Senior Solution Engingeer at Salesforce
12-2020 - 7-2022
Solutions Engineer at Salesforce

Education

2012 - 2016
Bachelor of Arts - BA from UCLA
2008 - 2012
High School Diploma from St. Ignatius College Preparatory

More Information

Social Presence :

Prographics :

Exp : 9 Location : Austin, Texas, United States Job Level : Middle Designation : Principal Solutions Engineer, Retail Enterprise at Salesforce
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Insights For Selling To Christen

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Help them realize that there is no personal risk in making this decision
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Don't ask them to move fast, let them take their time and digest all the information
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Christen is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Christen

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Christen move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Christen take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Christen

Personality Compatibility


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