Michael Sørensen

Sharpshooter
DISC Type : DC

Marketing & eCommerce Leader╽ Director of Brand & Growth ╽ Head of Business Development & Innovation at Marketing & eCommerce Leader╽ Director of Brand & Growth ╽ Head of Business Development & Innovation

Copenhagen, Capital Region of Denmark, Denmark

Overview

Michael Sørensen is a commercial and strategic marketing leader with over 20 years of experience turning complexity into measurable growth for companies like LEGO and Jørgen KRUUSE A/S. His colleagues describe him as having strong business acumen and a consumer-centric approach. He holds an M. Sc. from the University of Southern Denmark.

He is intellectually curious, often analyzing the strategies of major brands like Novo Nordisk and Bang & Olufsen. He values purpose-driven work, believing that a companys "why" is more important than its name. This thoughtful approach extends to his observations on improving customer experiences with everyday products like streaming services.

He is an alumnus of the LEGO Manager Booster Program, a selective initiative for developing high-potential talent within the company.

Personality Overview

Thorough Evaluator

Fast But Analytical

Precise But Practical

More than the product, they care about the effectiveness of the product.  They respond better to strong and respectful interactions. They like to act fast and expect others to do the same.

Topics They Care About

Brand Strategy
He frequently analyzes the marketing and brand positioning of iconic companies and is regarded by peers as a "brand expert".
Commercial Growth
His professional focus is on translating marketing and product strategy into measurable commercial results and driving significant turnover.
Customer Experience
He critiques products that lack personalization, such as streaming services, advocating for a more consumer-centric approach to build loyalty.

Media Appearances

Michael has no verified media appearances

Work History

7-2025
Marketing & eCommerce Leader╽ Director of Brand & Growth ╽ Head of Business Development & Innovation at Marketing & eCommerce Leader╽ Director of Brand & Growth ╽ Head of Business Development & Innovation
2022 - 2025
Marketing, eCommerce & Product Director (Marketingdirektør) at Jørgen KRUUSE A/S
2023 - 2024
Director of Marketing, eCommerce And Product Management at Jørgen KRUUSE A/S
2022 - 2023
Director of Marketing And Product Management at Jørgen KRUUSE A/S
2022 - 2022
Director, Digital Marketing at Demant

Education

2003 - 2008
M.Sc. from Syddansk Universitet - University of Southern Denmark
2016 - 2016
Digital Communication and Media/Multimedia from IMD

More Information

Social Presence :

Prographics :

Exp : N/A Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Mid-senior Designation : Marketing & eCommerce Leader╽ Director of Brand & Growth ╽ Head of Business Development & Innovation at Marketing & eCommerce Leader╽ Director of Brand & Growth ╽ Head of Business Development & Innovation
URL has been copied!

Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Refer to testimonials from well-known industry leaders

DONT's

  • Avoid being too verbose
  • Don’t take too much time in sending them information if they ask for any
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Michael

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • They can take decisions very fast if you manage to convince them.
  • Can Michael take some risk or not?

  • The risks don’t matter much to them.

You And Michael

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.