Michael Sørensen in

Michael Sørensen

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Marketing & eCommerce Leader╽ Director of Brand & Growth ╽ Head of Business Development & Innovation at Marketing & eCommerce Leader╽ Director of Brand & Growth ╽ Head of Business Development & Innovation
📍 Copenhagen, Capital Region of Denmark, Denmark

Michael Sørensen is a commercial and strategic marketing leader with over 20 years of experience turning complexity into measurable growth for companies like LEGO and Jørgen KRUUSE A/S. His colleagues describe him as having strong business acumen and a consumer-centric approach. He holds an M. Sc. from the University of Southern Denmark.

He is intellectually curious, often analyzing the strategies of major brands like Novo Nordisk and Bang & Olufsen. He values purpose-driven work, believing that a companys "why" is more important than its name. This thoughtful approach extends to his observations on improving customer experiences with everyday products like streaming services.

He is an alumnus of the LEGO Manager Booster Program, a selective initiative for developing high-potential talent within the company.

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Current Role
Marketing & eCommerce Leader╽ Director of Brand & Growth ╽ Head of Business Development & Innovation
Job Level
Mid-senior
Location
Copenhagen, Capital Region of Denmark, Denmark
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Michael cares about

Brand Strategy
He frequently analyzes the marketing and brand positioning of iconic companies and is regarded by peers as a "brand expert".
Commercial Growth
His professional focus is on translating marketing and product strategy into measurable commercial results and driving significant turnover.
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Career

Work history

7-2025
Marketing & eCommerce Leader╽ Director of Brand & Growth ╽ Head of Business Development & Innovation
Marketing & eCommerce Leader╽ Director of Brand & Growth ╽ Head of Business Development & Innovation
2022 - 2025
Marketing, eCommerce & Product Director (Marketingdirektør)
Jørgen KRUUSE A/S
2023 - 2024
Director of Marketing, eCommerce And Product Management
Jørgen KRUUSE A/S
2022 - 2023
Director of Marketing And Product Management
Jørgen KRUUSE A/S
2022 - 2022
Director, Digital Marketing
Demant
In the press

Media appearances

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Education
2003 - 2008
M.Sc.
Syddansk Universitet - University of Southern Denmark
2016 - 2016
Digital Communication and Media/Multimedia
IMD
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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