Michael Shafir
Login to view DISC.Michael is the CEO & VP of Marketing at Petel, a personal strategy and storytelling studio he founded. He specializes in helping startups, VCs, and founders craft their brand from the inside out through sharp strategy and clear messaging. He holds an M. B. A. from the University of Haifa.
He is a passionate writer who believes marketing should be a reflection of a companys true identity. His thought leadership focuses on the importance of authentic communication, giving direct feedback as a manager, and creating content that resonates on an emotional level.
He once spearheaded fundraising and marketing strategy for an AI-based stealth startup in Israel.
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