Michael Shafir

Critic
DISC Type : C

CEO & VP Marketing at Petel

North District, Israel

Overview

Michael is the CEO & VP of Marketing at Petel, a personal strategy and storytelling studio he founded. He specializes in helping startups, VCs, and founders craft their brand from the inside out through sharp strategy and clear messaging. He holds an M. B. A. from the University of Haifa.

He is a passionate writer who believes marketing should be a reflection of a companys true identity. His thought leadership focuses on the importance of authentic communication, giving direct feedback as a manager, and creating content that resonates on an emotional level.

He once spearheaded fundraising and marketing strategy for an AI-based stealth startup in Israel.

Personality Overview

Objective Thinker

Critic

Precise

They are quite likely to negotiate on pricing or other key terms.  They like to take decisions independently and do not seek others' support often. They prefer to analyze logically and value objective facts over emotions.

Topics They Care About

Startup Storytelling
He founded Petel Marketing to help early-stage ventures with branding and positioning, focusing on crafting a clear message and a story that reflects their true identity.
Founder Narrative
Specializes in narrative development for founders, helping them translate their vision and ideas into compelling content that drives action and resonates with investors and customers.
Effective Leadership
He has shared his belief that the biggest mistake managers make is trying to be nice, advocating instead for giving direct, non-stop feedback to foster growth.

Media Appearances

Michael has no verified media appearances

Work History

9-2025
CEO & VP Marketing at Petel
11-2025
Content Writer at Mate Security
9-2024
CEO & VP Marketing at Stealth Startup
11-2024
CMO at צה״ל - מרכז ההשמה המטכ״לי
2-2025
Brand Ambassador at Zenzap

Education

2016 - 2018
Master of Business Administration (M.B.A.) from University of Haifa
2015 - 2016
Master’s Degree (M.A) from University of Haifa

More Information

Social Presence :

Prographics :

Exp : 1 Location : North District, Israel Job Level : Leadership Designation : CEO & VP Marketing at Petel
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Tell them what ROI they can expect

DONT's

  • Don’t try too hard to build a relationship with them
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Michael

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Michael take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Michael

Personality Compatibility


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