Michael Sonderby

Questioner
DISC Type : c

Acting CEO at SteerAI

Dubai, United Arab Emirates

Overview

Michael Sonderby is the Acting CEO of SteerAI, specializing in venture building, go-to-market strategies, and digital transformation with a focus on logistics and transportation. His career includes leadership roles as a Managing Director at BCG Digital Ventures and Head of Strategy for eBay Germany. He holds an M. Sc. from The London School of Economics.

While his public profile is focused on his professional achievements, a significant part of his background is his service as a Captain in the Royal Danish Army. He was deployed on international missions in both Afghanistan and Kosovo, demonstrating leadership and operational experience in high-stakes environments outside of the corporate world.

He is a former Captain with the Royal Danish Army, having served in Afghanistan (ISAF) and Kosovo (KFOR).

Personality Overview

Cautious & Analytical

Price-Sensitive

Systematic

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to fully evaluate every situation.

Topics They Care About

Autonomous Mobility
As Acting CEO of SteerAI, he is leading the strategy for autonomous mobility solutions, particularly for logistics and transportation in challenging, GPS-free environments.
Venture Building
His background as a Managing Director at BCG Digital Ventures and Senior Venture Advisor at VentureOne shows his expertise in building and launching successful corporate ventures.
Logistics Tech
He has a dedicated focus on the logistics and transportation sector, aiming to enhance efficiency and scalability through AI and automation.

Media Appearances

Michael has no verified media appearances

Work History

1-2025
Acting CEO at SteerAI
1-2025
Senior Venture Advisor at VentureOne
8-2014
Advisor and Investor at Fixico B.V.
4-2022 - 1-2025
Managing Director & Partner, BCGDV Middle East at BCG Digital Ventures
1-2020 - 6-2022
Managing Director & Partner, Head of BCG DV China at BCG Digital Ventures

Education

2002 - 2003
M.Sc. Industrial Relations from The London School of Economics and Political Science (LSE)
2001 - 2005
M.Sc.IMM from Copenhagen Business School

More Information

Social Presence :

Prographics :

Exp : 11 Location : Dubai, United Arab Emirates Job Level : Leadership Designation : Acting CEO at SteerAI
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Share as much information as possible regarding your product
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Michael

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Michael take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Michael

Personality Compatibility


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