Michael Yaeger in

Michael Yaeger

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Senior Director of Public Relations / Head of Mobile PR at Samsung Electronics America
📍 New York City Metropolitan Area, United States

Michael Yaeger is a veteran public relations leader with over a decade at Samsung Electronics America, where he heads mobile PR. His career includes senior communication roles at Electronic Arts and Microsoft. Colleagues describe him as a passionate, pragmatic, and customer-focused leader with strong initiative. Michael holds a degree in Communications from Central Washington University.

Outside of work, Michael finds energy and creative inspiration by disconnecting from technology and engaging in physical activities like landscaping, gardening, running, cycling, and golfing. He has deep professional roots in the gaming and entertainment industries from his time leading PR for major franchises like Xbox LIVE and EA SPORTS.

He was named one of the most innovative communications professionals in the Americas in PRovoke Medias 2023 "Innovator 25" list.

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Experience
23 Years
Current Role
Senior Director of Public Relations / Head of Mobile PR
Job Level
Senior
Location
New York City Metropolitan Area, United States
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Michael cares about

Mobile Technology PR
He leads public relations for Samsung’s mobile division, transforming their media strategy and tying earned media directly to product sales for major launches like Galaxy Unpacked.
Data-Driven Innovation
Believes the most compelling innovation is grounded in something measurable and tangible, using data to inform decisions and ensure effectiveness.
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Career

Work history

11-2014
Senior Director of Public Relations / Head of Mobile PR
Samsung Electronics America
12-2011 - 2-2014
Communications Director
Electronic Arts
3-2008 - 11-2011
Sr. PR Manager - Xbox LIVE Marketplace, Arcade, Music and Video
Microsoft
10-2005 - 3-2008
Account Supervisor
Edelman
1-2001 - 7-2005
Account Executive
Waggener Edstrom
In the press

Media appearances

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Education
1999 - 2001
Communications
Central Washington University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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