Michael Yaeger

Wildcard
DISC Type : sic

Senior Director of Public Relations / Head of Mobile PR at Samsung Electronics America

New York City Metropolitan Area, United States

Overview

Michael Yaeger is a veteran public relations leader with over a decade at Samsung Electronics America, where he heads mobile PR. His career includes senior communication roles at Electronic Arts and Microsoft. Colleagues describe him as a passionate, pragmatic, and customer-focused leader with strong initiative. Michael holds a degree in Communications from Central Washington University.

Outside of work, Michael finds energy and creative inspiration by disconnecting from technology and engaging in physical activities like landscaping, gardening, running, cycling, and golfing. He has deep professional roots in the gaming and entertainment industries from his time leading PR for major franchises like Xbox LIVE and EA SPORTS.

He was named one of the most innovative communications professionals in the Americas in PRovoke Medias 2023 "Innovator 25" list.

Personality Overview

Friendly But Slow

Requires Proof

Curious But Skeptical

They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

Mobile Technology PR
He leads public relations for Samsung’s mobile division, transforming their media strategy and tying earned media directly to product sales for major launches like Galaxy Unpacked.
Data-Driven Innovation
Believes the most compelling innovation is grounded in something measurable and tangible, using data to inform decisions and ensure effectiveness.
Gaming & Entertainment
Previously directed global communications strategies for major EA SPORTS titles and managed PR for Microsoft's Xbox LIVE, showing deep expertise in the gaming sector.

Media Appearances

Michael has no verified media appearances

Work History

11-2014
Senior Director of Public Relations / Head of Mobile PR at Samsung Electronics America
12-2011 - 2-2014
Communications Director at Electronic Arts
3-2008 - 11-2011
Sr. PR Manager - Xbox LIVE Marketplace, Arcade, Music and Video at Microsoft
10-2005 - 3-2008
Account Supervisor at Edelman
1-2001 - 7-2005
Account Executive at Waggener Edstrom

Education

1999 - 2001
Communications from Central Washington University

More Information

Social Presence :

Prographics :

Exp : 23 Location : New York City Metropolitan Area, United States Job Level : Senior Designation : Senior Director of Public Relations / Head of Mobile PR at Samsung Electronics America
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Invite them for a social do but don’t rely solely on the relationship
  • Ask them questions to understand their needs better while staying affable

DONT's

  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Don't ask them to move fast, let them take their time and digest all the information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Michael

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Michael take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Michael

Personality Compatibility


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