Michal Hadi-Cohen
Energizer · DISC type IMichal Hadi-Cohen is the innovative CEO and founder of NextChats. com, a leading AI chatbot and automation agency. She leverages her MA in Consumer Behavior from Bar-Ilan University to design effective AI solutions. Michal developed the proprietary MHW model, serving over 180 clients, including major Israeli brands like Tnuva and Bank Leumi.
Michal believes in making business dialogues more personal, respectful, and tailored to both marketers and consumers. Her professional philosophy is rooted in strategic thinking, continuous optimization, and creating processes that deliver real value. She aims to expand the boundaries of business communication through technology, fostering healthier and more effective connections.
She created the proprietary MHW model, a comprehensive framework for chatbot strategy, characterization, scripting, and AI optimization.
Read the full overview →How Michal shows up
They are people oriented, friendly and like creating new connections. They excel at seeing the bigger picture, and the long-term impact of their decisions. Unlike C or D types, they are vocal with their opinions but not so much with their questions.
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Influence (I)
Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.
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