Michal Hadi-Cohen

Energizer
DISC Type : I

Joint CEO at Next Chat

Tel Aviv-Yafo, Tel Aviv District, Israel

Overview

Michal Hadi-Cohen is the innovative CEO and founder of NextChats. com, a leading AI chatbot and automation agency. She leverages her MA in Consumer Behavior from Bar-Ilan University to design effective AI solutions. Michal developed the proprietary MHW model, serving over 180 clients, including major Israeli brands like Tnuva and Bank Leumi.

Michal believes in making business dialogues more personal, respectful, and tailored to both marketers and consumers. Her professional philosophy is rooted in strategic thinking, continuous optimization, and creating processes that deliver real value. She aims to expand the boundaries of business communication through technology, fostering healthier and more effective connections.

She created the proprietary MHW model, a comprehensive framework for chatbot strategy, characterization, scripting, and AI optimization.

Personality Overview

Full Of Energy

Informal

Enthusiastic

They are people oriented, friendly and like creating new connections.  They excel at seeing the bigger picture, and the long-term impact of their decisions. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

AI Chatbots
As the founder of NextChats. com, she develops advanced AI chatbot solutions and created the proprietary MHW model for automation.
Consumer Behavior
Her MA in this field is foundational to her work, enabling her to design chatbots that genuinely engage users by understanding their psychological drivers.
WhatsApp Marketing
She leads targeted WhatsApp campaigns for major clients, demonstrating expertise in using automation for effective and personal digital marketing.

Media Appearances

Michal has no verified media appearances

Work History

1-2020
Joint CEO at Next Chat
1-2020
Chief Executive Officer at Next Chat
Freelance Market Researcher at MIchal Hadi - Self Employed
Partner at MarketingLions at MarketingLions
4-2019 - 5-2020
Head Of Digital Media at משאבי אנוש ישראל ISHRM

Education

2006 - 2009
MA from Bar Ilan university

More Information

Social Presence :

Prographics :

Exp : 6 Location : Tel Aviv-Yafo, Tel Aviv District, Israel Job Level : Leadership Designation : Joint CEO at Next Chat
URL has been copied!

Insights For Selling To Michal

During A Call Or A Meeting

DO's

  • Talk anecdotally about the customer experience that your product offers
  • Invite them for a lunch or a drink/coffee
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.

DONT's

  • Don’t be too formal, focus on building comfort and trust
  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Avoid cutting into their flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michal is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Michal

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Michal move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Michal take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Michal

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.