Michal Hadi-Cohen
Login to view DISC.Michal Hadi-Cohen is the innovative CEO and founder of NextChats. com, a leading AI chatbot and automation agency. She leverages her MA in Consumer Behavior from Bar-Ilan University to design effective AI solutions. Michal developed the proprietary MHW model, serving over 180 clients, including major Israeli brands like Tnuva and Bank Leumi.
Michal believes in making business dialogues more personal, respectful, and tailored to both marketers and consumers. Her professional philosophy is rooted in strategic thinking, continuous optimization, and creating processes that deliver real value. She aims to expand the boundaries of business communication through technology, fostering healthier and more effective connections.
She created the proprietary MHW model, a comprehensive framework for chatbot strategy, characterization, scripting, and AI optimization.
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