Michelle Andrews

Supporter
DISC Type : s

Chief Content Officer, Co-founder at Impact Media

New York, New York, United States

Overview

Michelle is the Chief Content Officer and Co-founder at Impact Media, a next-generation media company focused on young people. She leads content strategy, aiming to shape culture and decode selfhood for the Gen Z audience.

Michelle earned her Bachelor of Arts from the University of California, Berkeley. Her work at Impact Media frequently involves collaborations with creators and storytellers, exploring topics like food, heritage, and intergenerational relationships.

Impact Medias coverage of Bad Bunnys Super Bowl performance garnered 2. 5 million likes, making it the most-liked post from a media company.

Personality Overview

Calm

Slow To Decisions

Social Proof Driven

Their decisions are defined by the possible value that they can bring to the organization.
  They get along well with all people. They usually go by the book, following all rules and procedures.

Topics They Care About

Youth Media
As CCO and Co-founder of Impact Media, Michelle is dedicated to creating content for young people, shaping culture, and exploring selfhood for Gen Z.
Inclusive Journalism
Impact Media's nomination for a GLAAD Media Award highlights her commitment to inclusive coverage, especially for the LGBTQ+ community.
Content Strategy
Her role involves developing and executing content strategies that resonate with a young audience, evidenced by highly engaged posts and collaborations.

Media Appearances

Michelle has no verified media appearances

Work History

7-2020
Chief Content Officer, Co-founder at Impact Media

Education

Bachelor of Arts - BA from University of California, Berkeley

More Information

Social Presence :

Prographics :

Exp : 5 Location : New York, New York, United States Job Level : Leadership Designation : Chief Content Officer, Co-founder at Impact Media
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Insights For Selling To Michelle

During A Call Or A Meeting

DO's

  • Use phrases like ‘others say that’, ‘zero risk in’, ‘seen proof of’ etc.
  • If possible, connect them to existing customers
  • Pause and ask them if they have any questions

DONT's

  • Don’t don the salesperson avatar, be the friendly advisor instead
  • Don’t keep pushing them for a straight answer, just make your own conclusions
  • Don’t use phrases like ‘there might be’, ‘we haven’t yet’, ‘latest technology’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michelle is

  • Low risk, approval of other stakeholders and successful process-based evaluation are most important for them.
  • Will you ever get a clear answer from Michelle

  • They don’t say no very often, and can take you around in circles sometimes.

Insights For Deal Planning

    How fast (or slow) will Michelle move?

  • They do not like to rush, so they could be slow in making decisions.
  • Can Michelle take some risk or not?

  • They rarely take risks and prefer making decisions supported by others.

You And Michelle

Personality Compatibility


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